Advertising Information

Advertising Information

How to Write Ads that Increase Your Business


I caught myself wracking my brain over what kind of article I should write for newspapers that would be useful to business people. It struck me that I was making a solid effort to get into the mind of my target market.

Direct Response Advertising; Radio vs TV


Radio advertising vs. television advertisingMany new advertisers assume that they should start on radio and "move up" sometime later to TV.

Add More Pizzazz To Your Ad For More Profits


I recently completed a Marketing Makeover for an Ad that wasn't generating results for the owner of a Piano Tuning Business.Here is the original ad:======================================== A BETTER PIANOA well tuned and adjusted piano is a beautiful instrument.

Should Your Small Business Hire an Advertising Agency?


So, you own a small business, sales are down and you've come to the conclusion you need to start advertising. Questions: Where do I advertise, how much do I spend and do I need the help of an advertising agency?The answer to this question is really very simple.

How Much Money Do I Need to Spend on Advertising?


Q: I've never really done much advertising for my business; I've always relied on networking and word-of-mouth. Now I'd like to launch a small campaign, but I'm frightened it will cost a lot of money.

Why Not Use the Humble Fax in Your Advertising Strategy?


When my daughter complained recently about the prohibitive cost of news media advertising, we had a discussion about the ways in which she could sell her range of body products (hand creams, lip balms etc). I explained to her that huge firms like K Mart wouldn't spend millions of dollars annually for advertising if it wasn't necessary.

Raising Funds For Your Nonprofit Using An Annual Direct Mail Program


A good annual direct mail solicitation program can produce unrestrictive operating funds for your nonprofit organization year after year. And such an annual direct mail program, if done right, should produce more funding for your organization each year.

Imprinted Promotional Items - Their Many Marketing Applications


There are many uses for promotional items. This means that they are just not used as freebies for a grand opening special.

How to Save Money by Making Your Own Sign


In the sign industry we commonly refer to the material that the sign is made out of as the substrate. Examples include, wood, vinyl banners, aluminum, coroplast, etc.

Marketing Tips For Small Business - Advertising That Works, Part I


Have you ever seen an ad on television that was beautiful, slick, and stylish but didn't fit the product? How about a magazine ad that, though gorgeously photographed, didn't make it clear what was being sold? Or have you heard a catchy radio ad that neglected to give contact information? If you pay attention, you'll notice these money-wasting advertisements in all types of media.If a corporation puts out a bad advertisement, the marketing department will have the resources and budget to make a mid-course correction (sometimes).

Cinema Advertising is Big Business, So Mergers are a Natural


Cinema advertising has always been an effective marketing tool for some advertisers, while for others they have yet to see the benefit of this unique form of media. When an advertiser hears the term "Cinema Advertising" automatically they think the slide that is shown on the big screen with the soothing music played in the background.

Top 9 Reasons To Advertise


Advertising is not for every company. But some require it because their market is big and constantly changing and evolving.

How to Save Money by Making Your Own Sign


In the sign industry we commonly refer to the material that the sign is made out of as the substrate. Examples include, wood, vinyl banners, aluminum, coroplast, etc.

Magnetic Signs: Where Do They Work Best?


Recently, a woman called to ask about replacing a magnetic sign she had purchased from another company. Her original sign had actually blown off the side of her car.

Lamination of Signs


I suspect that everyone has an idea of what lamination is even if you have only seen it in passing. Restaurant menus are a common example.

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MORE RESOURCES:

Wall Street Journal

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Mobile Marketing Consumer Response is Heavily Influenced by ...
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Advertising With New Media
Forbes, NY - 30 minutes ago
Question: Is advertising in the Yellow Pages book still of any value? Should I replace my listing in the Yellow Pages with online advertising? ...


Canada.com

Microsoft’s Windows advertising, minus the Windows
Financial Times, UK - 22 hours ago
High-profile new advertising campaigns like this often become the target of instant judgment from self-appointed “experts”, and this one was no different ...
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Tunica CVB Switches Advertising Firms
Memphis Daily News,  USA - 15 hours ago
The Tunica Convention and Visitors Bureau has switched the advertising agency that currently represents the bureau to the Memphis-based firm carpenter ...


News 8 Austin

Want cheap? Keep searching
Globe and Mail, Canada - 6 hours ago
Some investors believe that the recent setbacks are just a blip in an otherwise upward trajectory for Google, as the drift toward online advertising turns ...
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MarketWatch - Sep 5, 2008
The site, "Be Smart About Prescription Drug Advertising," is hosted by the FDA's Center for Drug Evaluation and Research and was developed by the FDA in ...


ABC News

Crucial Movie Plot Points Too Risque for British Advertising Standards
Jossip, NY - Sep 5, 2008
Advertising regulations exist to keep the consumer safe. This is why tobacco companies can't advertise near churches or schools, why hardcore sex is not ...
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Direct Traffic Media

Obama, McCain have contrasting styles in Web advertising
Los Angeles Times, CA - Sep 5, 2008
By Jim Puzzanghera, Los Angeles Times Staff Writer It's been hard to avoid Barack Obama's distinctive red, white and blue "O" logo on display ads as you ...
Obama Expands Lead on McCain in Online Advertising Battle in June ... MarketWatch
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Wired News

Kellogg’s Finds a Windfall in Online Advertising
Wired News - Sep 5, 2008
By Meghan Keane September 05, 2008 | 2:58:01 PMCategories: Advertising Along with Kraft Foods, Hershey, and General Mills, cereal maker Kellogg Co. ...

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