| |
| |
|
Copywriting Information |
|
|
|
11 Reasons Not to Hire a Freelance Copywriter (and Why Theyre All Poor Excuses)
Think you can take the Copywriting Challenge on your own? Allow me to convince you otherwise! Here are eleven reasons why business owners typically choose not to hire a writer, and my argument for each. Excuse 1. "Why pay someone else when I can do the writing myself?" Next time you sit down with a writing project, pay attention to how you feel. Mentally, are you quickly and effortlessly able to extract the essence of what makes your consumer offering worthwhile? Or do you find yourself mired in extraneous details, unable to focus on what should be crystal-clear to an outsider? Bring a copywriter into the mix, and get a fresh perspective on your product or service, and a clear focus on your product benefits. Excuse 2. "I know my product/business better than anyone else." This may in fact be true. But when was the last time you analyzed your own target audience? As society evolves, so do the needs of the average consumer. A great product can weather the winds of change and stand up to the test of time - but competition is stiff, and who is to say your good name will stay in the mainstream? A good writer will analyze the way people live in today's world and then add your product to that scheme in a way that makes it indispensible. Excuse 3. "I find it difficult to work with someone in a remote location." Let's face it: it's the year 2004 and the world's greatest minds are linking up remotely in ways that are advancing them by light years. There is nothing more convenient than doling out a day's work with a quick click of the mouse, checking your Inbox later and to find five projects awaiting your review. Electronic information transfer is the ideal way to save money, time and resources while making use of a freelance copywriter or graphic artist's greatest strengths. Excuse 4. "My business is in too great a state of flux for an outsider to keep up." While it may be true that you can typically "expect the unexpected", there is one thing that doesn't change: you've still got a message to convey and a family of products that compel you to put your best face forward. While you're dealing with market fluctuations, a writer can tap your potential buyer pool and harness that purchasing power with an advertising message worth its weight in gold. Excuse 5. "We already have existing copy and it works just fine." Your current advertising may have served its purpose well once, but how many times have you recycled this same campaign? Another season means another reason to spend money! Let your writer do a little homework and find out what people are responding to of late. Great advertising uses the amazingly persuasive power of the written word to generate an actual psychological need for your product or service. Excuse 6. "I can't afford such 'luxury business services.'" Many people view hiring independent contractors as a "big business" practice only. Not true! Think about how many times your full-timers worked overtime this year. If you paid them time-and-a-half, can you honestly say their output was up to snuff and worth the extra dime? Eliminate the headaches brought on by a disheartened group whose novice advertising attempts are gropings in the dark at best. Hire a professional writer to write ads that will turn your business around and pump up your sales volume! Excuse 7. "We plan to bring on a full-time writer in the near future." Hiring someone new means another salary, another employee benefits package-and another set of commitments. While all this may seem like a worthy investment in the long run, there's no telling how the market will affect the future of your firm. Employ a Power Writer on a temp basis that you have the luxury of controlling, and work out a business deal that you're comfortable with. Excuse 8. "Who needs fancy words? My product sells itself." Nowadays, you're competing with the entire world. It's called the global market, and if you want your name to be within the top rungs of the hierarchy, you must take steps to get yourself noticed. Ignoring the internet is the quickest way to lose your stronghold in your key market segment. Invest in a writer who can isolate your target audience and implement a killer ad strategy that will permanently burn your brand into the consumer mind. Excuse 9. "Copywriters are for campaign work. We don't have a need for that." Copywriters earn their livelihood writing copy-not just awe-inspiring headlines, but plain everyday language as it's used in every aspect of your business. Crisp, professional writing lends polish and credibility-and establishes your corporation as one run by intelligent, exacting people... the kind others want to do business with! Don't let your reputation suffer at the hands of a poorly written piece! Call in a seasoned copywriter to get the message across with clarity, professionalism, and style. Excuse 10. "My marketing person writes all of our promotions and ads already." If your marketing person is doing your writing, then who is doing your marketing? Ideally, your marketing guru should be conducting surveys and focus groups, planning long and short-term selling strategies. For those of you have a marketing expert who can do this AND flesh out the creative for all your compelling ads-well, please introduce me to this Super Human! For the rest of you: let the marketing guy focus on his area of expertise-and leave the writing to the writer. Excuse 11. "I'm not comfortable revealing my business secrets to an unfamiliar outside party." Most writers create for the personal satisfaction that goes along with crafting a message that produces tangible results. By nature, a writer, or a graphic artist for that matter in fact has more to lose by sharing what they already know about effective advertising and mastering the tricks of the trade. An ad writer is happiest when she can deliver your message in the most succinct way possible, and yield incredible results for your business... in the way that you always imagined it could happen... but EVEN BETTER! Copyright 2005 Dina Giolitto. All rights reserved. Dina Giolitto is a New-Jersey based Copywriting Consultant with nine years' industry experience. Her current focus is web content and web marketing for a multitude of products and services although the bulk of her experience lies in retail for big-name companies like Toys"R"Us. Visit http://www.wordfeeder.com for rates and samples.
MORE RESOURCES:
Copywriting - Google News |
|
|
|
RELATED ARTICLES
19 Secrets to Making Your Ad Copy More Effective The sales letter is the key; the sales letter is the key - echoes through the Internet marketing mountains.Ad copy, sales copy, sales letter, copywriting or whatever you want to call it - the goal is the same for every Internet marketing business. Working on the Internet: Role of Proofreading and Copy editing OnLine When one is in a creative state, rarely can one also be in a detail state. Thus, mistakes in correct grammar, spelling and continuity of all details, may happen. Want a Sticky Site That Sells? Forget Content! An interesting debate is currently raging among copywriters, web designers and content developers about the differences, if any, between writing copy for the web versus writing content.According to prolific copywriter Nick Usborne of ClickZ. So Youve Decided to Hire a Freelance Copywriter - A Guide to the Collaboration Process Whether you're an executive or a small business owner, chances are you will have to hire a writer somewhere along the line to create your marketing material. Here is some insight into the process, what is expected of you, and how to get the most out of your investment. The One Word Every Prospect Craves It's arguably the most important word in the copywriter's arsenal. It ranks right at the top with words like "free," "new" and "savings. Its Not What You Say But How You Say It Copy is all about words. Or is it?Copy is about using words to describe the benefits of your offer. 8 Reasons to Outsource Your Copywriting Thinking of hiring a staff writer? Think again. Below, I will give you eight geat reasons to reconsider and outsource instead. Freelancers Can Jump-Start Your Publicity Initiative If you find that your progress is blocked by a lack of time or experience, consider hiring a freelancer to jumpstart your project.Writer's block got you down? Don't let it. 10 Tips for Writing Effective Web Copy On the Internet programmers and designers rule, not the writer. Yet words drive targeted traffic to your site, carry content, make the sale, convey marketing messages, persuade people to buy and make the difference between your site's success or failure. Fundraising Letters: Where To Find Creative Ideas For Your Appeals How do you make your fundraising letters creative and fresh year after year when your needs don't change all that much? I am not talking about new initiatives. I'm talking about the programs that you run year after year. Calls-To-Action: Making Them Fit Makes All the Difference It was going so well, so what happened? Many copywriters get off to a wonderful start: The headline is compelling, the body copy is benefit-filled, but then comes the call-to-action and the whole thing falls apart. Why? It could be a dozen different reasons, but one of the most common I've seen is that the call-to-action doesn't fit the target audience. 11 Ways to Get an Editors Attention I worked as a business magazine editor for about 20 years. During that time, thousands of news stories and press releases crossed my desk. Segmenting Your Target Audience Through Your Copywriting Ask any copywriter what the first commandment of copywriting is and they'll quickly tell you "Know Thy Target Audience." In order to write effectively you have to know this one group of people and know them well. Increase Freelance Sales With an Online Resume! Freelancing is a competitive business, especially in today's fast-paced, e-focused world.Often there are hundreds of writers competing for the same, limited number of assignments, and the writer who can best showcase his or her abilities is the one who lands the job. Impulse Writing for Better Ad Headings Writing headlines for your ads is the most important part of your online presence.When posting your ad to classified sites, directories, message boards, newsgroups or mailing lists, the only part of your ad that is showing is the heading. How To Write Powerful Headlines I want to tell you how I go about writing headlines. I like to keep swap files of headlines around for future use. Why Copywriting Is The Secret To Your Online Success Over the last decade, the number of companies selling their products and services on the Web or sharing information online with their target market has exploded.It's no longer frowned upon to conduct your business on the Web, and huge numbers of people are making a healthy living doing just that. Internet Marketing 102: Copy What Works Internet Marketing- Forget the experts, latest software program or even that book that someone is selling to get on the "best seller list" and the 200 free ebooks they are offering you. Here is what REALLY works, and it's something that you learned in kindergarden. The Five Rules Of Influential Web Writing Building a professional reputation requires a campaign founded on your words: the positions you endorse, the motions you advocate, the accuracy of your vision. Writing for the Web can either establish your expert credibility or destroy it. How You Can Proofread Your Own Work Putting out a high quality product is a given these days. With all the competition out there, you have to look great in every aspect.
|
| home | site map |
| © 2006 |
