| |
| |
|
Email Marketing Information |
|
|
|
Dear Ms. Subscriber - Please Dont Unsubscribe
Don't be insulted. Don't take it as a personal rejection. But you can count on it happening without fail. Each and every time you send a mailing to your opt-in list, a few of your subscribers will opt-out, meaning they will unsubscribe from your list. This doesn't necessarily reflect on the quality of your newsletter or your offers. It may simply mean that the recipient's inbox is so swamped with commercial messages that she can't find Grandma Sally's latest news from Tennessee. Besides, if your opt-in system is healthy, working well, and gathering new subscribers as it should, this minor setback will not have much of an effect on your business as a whole. On the other hand, your business will be best served if you take steps to minimize opt-outs as much as possible. While email marketing ethics demand that you keep the opt-out process simple, easy, and fool-proof, there are a number of things you can do to retain the subscribers that you have. Your goal is to prevent them from even thinking about clicking the unsubscribe link. Here are a few suggestions. 1. - Strive to keep the content of your mailings fresh, interesting, and professionally formatted. Provide good information and other obvious benefits in each issue of your ezine or newsletter. Even solo ad mailings can be written to contain at least some educational value and useable information. 2. - Identify yourself in each mailing with a full signature line and URL to your website. Keep in mind that you probably are not the only marketer who is sending email to your recipient. Be sure that she can quickly and easily recognize your mailing, rather than mistake it for just another anonymous piece of junk email. 3. - Personalize each mailing with the recipient's first name whenever possible. Most list mailing softwares will enable this by the insertion of a simple piece of code into the body of the message. While most receipients know that the personalization is mechanical, it still has a desired effect. 4. - Frequently manage and edit the subscriber names on your list for proper capitalization and other formatting problems. A personalized greeting of 'Hello jerry027' will not build much in the way of reader rapport. 5. - Resist the urge to over-mail, no matter how desperate your need is to generate sales. Practically anyone will be quick to unsubscribe when she finds her inbox being slammed daily with your email messages. 6. - Make every effort to answer any and all personal inquiries from subscribers within 24 hours. Believe it or not, this isn't a common practice with many online marketers. Some tend to reply only when they smell money. A prompt answer to a subscriber's inquiry will not only demonstrate respect and consideration, it will set you and your business far above many others in the minds of your subscribers. 7. - Give, give, and then give some more. Of course, we're not suggesting that you give away your products or your services on a wholesale basis. Yet you must be willing to give of your time, your effort, and your committment to quality. While it should be made clear and evident to all that you are operating a business for profit, your obligation to your subscribers is to cultivate a win/win situation for all involved. When you are successful in that effort, very few subscribers will even think for a moment about clicking your opt-out link. Dan B. Cauthron has been involved in direct marketing more than 30 years. He offers FREE No Nonsense Marketing Advice and Tested Tools and Resources at: http://DanBCauthron.com © Copyright 2005 - Dan B. Cauthron All Rights Reserved Worldwide
MORE RESOURCES:
Email-Marketing - Google News |
|
|
|
RELATED ARTICLES
How to Do an E-mail Interview in 9 Easy Steps Need a fresh idea for your e-zine content? Do an interview! One of the many benefits of being an e-zine publisher is that you'll have no trouble finding experts who will take a few minutes to talk with you. People love free publicity and are generally delighted to get in front of your readers. Email Marketing 2005?Do's & Don'ts Email Marketing 2005?Do's & Don'ts1. Make sure all your email recipients are opt in or double opt in. Build or Buy--Should You Build Your Own Opt-in Email List? The easiest way to acquire an email list for your ezine or email marketing is just to buy one. They're not too expensive, and they provide you with a long list of names and email addresses. Why You Need a Newsletter If you're a small business owner you definitely need promotion. And, if you're a freelancer-you ARE the product-so you'll ultimately need self-promotion. How Autoresonders Can Put Your Business On Autopilot Owning your own online business is a lot of work. Don't let anyone tell you that it's not. How NOT To Appear Like A Spammer Unless you use the Internet only for surfing and never use your email address you've probably received something that is called spam.There are different definitions for spam but I will say that spam is unsolicited email commercial. Email Laws That Could Bring You to Jail Even if Youre Not Spamming First things first, I'm not a legal expert and so this article DOES NOT represent any legal or professional information and nor can I guarantee its accuracy. I only wrote this article to introduce you to these email laws that might affect us, email marketers. Protect Yourself from Being Accused of Sending SPAM Email is a vital part of doing business online, but are you setting yourself up for SPAM complaints? If you are accused of spamming, whether it's true or not, there are serious consequences that could potentially shut down your online business.Are Your Emails CAN-SPAM Compliant?The CAN-SPAM law has caused quite a bit of confusion about what is and is not acceptable when sending out business or commercial related emails. The Importance of Building a List Out of all the possible approaches to affiliate marketing, lead capture and list building represents the smartest and most effective option.Why?A lost visitor is a lost sale. 14 Ways To Persuade Your Web Site Visitors To Give You Their Email Address 1. Ask visitors to subscribe to your e-zine. 3 Simple Steps on how to Get Unlimited E-Mail Accounts for Pennies a Day As an Online Home Based busy owner you will reach a point where all those free E-Mail Accounts just don't work anymore. It is possible to get Unlimited E-Mail Accounts for Pennies a Day just follow these 3 Simple Tips1. Seven Tips To A Perfect Email Ads Everyone at some point in their Internet experience has received an email ad that was simply to difficult to read or it's text was so badly broken up that it was impossible to understand.Most of the time when I receive an email of this kind (and it's far to often) I do what everyone else does, I simply hit the delete and move on to the next email. Email Marketing Losing Its Effectiveness? The Alternative Is Desktop Marketing! You've heard of email marketing, but it isn't what it used to be. With today's abundance of spam and even opt-in email solicitations, your messages are competing against hundreds of incoming messages daily. 7 Great Email Habits for the Beginning Internet Entrepreneur If you are just starting out as an Internet entrepreneur then you have a lot to learn about doing business online. One such thing you need to concentrate on is your e-mailing habits. Keep Your Work From Home Newsletter From Being A Spam Filter Casualty It's hard to get your email through to clients, friends and family with all the Spam Filtering going on these days. If you are a Home Based Business owner that sends out a newsletter regularly you'll want to keep the following tips in mind to make certain your Work At Home Newsletter is getting through all the Spam Filters. Signature File Dos and Donts Signature files have been around since, well, before most current Netizens were even aware that e-mail existed. Most will use their signature file as a quick identifier of who they are and what they do and provide a link to their Web site while those online for personal use will serve up witty, clever and many times interesting quotes. Why Does Nobody Visit My Web Site? After endless hours of writing, designing and programming your brand new web site is ready for prime time. You tested your shopping cart software and you made sure that all your external affiliate links have your affiliate id. Ways to Use Autoreponders To Increase Your Profits When I was first introduced to an autoresponder I thought "wow cool program, I don't see how it can help me". Then one day my girlfriend received an email from a clothing shop she recently purchased a pair of jeans from informing her of an upcoming sale in their store for "valued customers only". 4 Tips On Taming Your Email I remember when I was first introduced to email. I was working in a big corporation at the time. Heres Why You Dont NEED a Blog The word "blog" seems to be everywhere, and what an ugly word it is! Short for "web log," a blog is a Web page made up of typically short, frequently updated postings that are listed chronologically. It's similar to an online journal.
|
| home | site map |
| © 2006 |
