Email Marketing Information

10 Terrific Ways To Enlarge Your Subscriber Base


1. Create a unique selling proposition (USP).

Developing a USP for your ezine will make your ezine more attractive to your niche audience and help your ezine to stand apart from other competing ezines.

Comprise your USP from a single, compelling benefit that people will get from subscribing to your ezine.

Your benefit should be something that only your ezine offers or that other competing ezines fail to stress in their promotions.

Once you've created your USP, integrate it into all of your promotions for your ezine.

2. Swap ads with other ezine publishers.

You could swap sponsor, feature, classified or solo ads with other ezine publishers.

Choose related but non competing ezines to swap ads with and track your ad swaps so that you'll know exactly which ezines are best to continue swapping with.

3. Swap "thank you" page ads with other ezine publishers.

Advertise other ezines on the page your new subscribers are taken to after joining your ezine in exchange for those publishers doing the same for you.

This will give you very strong promotion of your ezine for as long as the other ezines continue to be published.

4. Write articles.

Your articles will help you to successfully increase your subscriptions by getting your ezine promoted in relevant ezines and on high traffic sites.

Promote your articles by submitting them to article directories, article announcement lists and also to other ezine publishers.

5. Swap articles with other ezine publishers.

You could run another publisher's article in your ezine in exchange for her publishing your article in her ezine.

This could be articles already run in other ezines, articles to run exclusively in each others' ezines, or articles to be first run in each others' ezines.

You could also post another publisher's article on your site in exchange for her posting your article on her site to gain more new subscribers.

6. Provide an ebook that you've written or that is a compilation of your articles as a bonus for subscribing to your ezine.

Your ebook will not only help you to get more subscribers but can also help you to effectively promote your business, get more traffic to your site, and promote your affiliate programs to your new subscribers.

7. Post testimonials for your ezine on your site. Ask for subscriber feedback within your ezine to garner more of these from your readers.

8. Provide an archive of your past issues on your site.

Your archive will help you to convert more of your visitors into subscribers by showing them what they will get from their subscription to your ezine.

9. Make sample issues available by autoresponder.

Like your archive your sample issues can increase your subscriptions by giving your visitors a look at the type of quality articles, tips, and resources your ezine will provide to them.

10. Use your signature file to promote your ezine.

Use your sig file in your day to day emails to your clients, friends, and visitors who email you.

Also use your signature file to get more new subscribers when posting your advice and tips in moderated discussion lists and forums.

About The Author

Article by writer, Ken Hill. Do You Publish an Ezine? Want more subscribers? Put your ezine promotion on autopilot. Over 1600+ places to promote your ezine. Find out more at: http://netpromarketer.com/ea.html For more articles by Ken Hill visit: http://netpromarketer.com


MORE RESOURCES:

Computerworld

Black Friday prompts spike in email marketing activity
Digital Response Media, UK - Dec 1, 2008
Email marketing activity in the US retail sector surged by 14 per cent in the week ending November 28th - otherwise known as Black Friday, new figures have ...
Video: Online Retailers See Monday As Black Friday AssociatedPress
Black Friday e-commerce sales beat expectations Bluhalo
all 1,339 news articles


Listrak Offers Weekly Podcast on Email Marketing Best Practices
PR Web (press release), WA - Dec 1, 2008
Lititz, PA (PRWEB) December 1, 2008 -- Listrak, a leading email marketing solution provider based near Lancaster, PA, announced today that it is ...


Campaigner's 'Final Stretch to the Holidays' Email Marketing Tips ...
MarketWatch - Nov 25, 2008
Campaigner has been delivering a free email marketing tip a day and will continue to offer tips to retailers throughout this crucial holiday sales period. ...


Email marketing rises on back of economy
Sky News Australia, Australia - Nov 30, 2008
Emailing marketing is tipped to continue increasing as the economy slows, according to research company Frost and Sullivan. They predict it will grow from ...


Email Marketing Activity Rises
Web Host Industry Review - Nov 24, 2008
... (www.retailemailblog.com) has issued its latest Retail Email Index which reveals that email marketing activity among US retailers is back on the rise. ...


BlueHornet Networks Wins New Email Marketing Clients
WELT ONLINE, Germany - Nov 21, 2008
BlueHornet Networks, a wholly owned subsidiary of Digital River, Inc., is a leading provider of permission-based email marketing solutions. ...


Dots Launches New Web Site
MarketWatch - 7 hours ago
Dots newly redesigned Web site, email marketing, social networks, interactive downloads and mobile marketing extend Dots' "Fashion Party" experience to ...


MailChimp Announces Availability of Free Holiday Email Templates ...
MarketWatch - 7 hours ago
MailChimp is a leading self-service email provider that is improving the user experience by providing seamless, yet powerful email marketing features that ...


PR Web (press release)

Email Marketing Book by Winton Churchill is Finalist in USA Book ...
PR Web (press release), WA - Nov 24, 2008
"Email Marketing for Complex Sales Cycles," a new book about targeted email marketing for B2B companies was named one of three finalists in the Business: ...


Convio Names Sara Spivey Chief Marketing Officer
MarketWatch - 14 hours ago
The company's online marketing suite offers integrated software for fundraising, advocacy, events, email marketing and web content management, ...

Email-Marketing - Google News

home | site map
© 2006