| |
| |
|
Email Marketing Information |
|
|
|
Email Aesthetics- APPEARANCE is Everything!
Email Aesthetics It`s an old, old saying, but it`s true: you only have one chance to make a good first impression. And in email, the first impression is always visual -- a consumer LOOKS/SEES before he/she READS. Imagine walking by a grotesquely garish storefront with all kinds of things hanging off the front porch, every floor painted a different color, and odd music playing through loudspeakers. Would you want to walk in the front door? No way! You`d assume that the owner is a kook, at best, or a deranged axe murderer, at worst. Did you ever have an ugly looking email land in your mailbox? You know what I`m talking about: an orange background and yellow borders, multi-colored text in all sizes from gigantic to microscopic, a message that looks like it was created by a crazed six-year-old? If you did, I bet you didn`t feel the urge to read it. You probably just wanted to delete it as quickly as possible. => PUT OUT THE WELCOME MAT You want your email message to be friendly and inviting, not bizarre and scary. The suggestions below -- and they`re just suggestions, not hard and fast rules -- will go a long way towards making recipients` eyes say "come on in!" to your message. => DO`s and DON`Ts FOR ATTRACTIVE EMAILS -DON`T use COLOR fonts in your message. (Leave that to junior high girls who want to write about Britney and Justin) -DO use BLACK TEXT ON A WHITE BACKGROUND. (When you`re "speaking" in black-and-white, people will give their full attention to your message without being distracted by your color scheme.) -DON`T use UNCOMMON FONTS. (If someone`s system doesn`t recognize the font you`ve selected, they could see gibberish instead of your brilliant message). -DO use the email marketers` FAVORITE FONTS: Arial, Times New Roman, and Courier New And please. -DON`T use flashing buttons or banners in your email! (Your prospects have undoubtedly gotten their fill of "bells and whistles" when they`ve surfed the Internet. They don`t need more from you.) => GET HYPER" WITH EMAIL HYPERLINKS An "email hyperlink" is just techno-talk for a link in your email to a website, or email address. Sounds simple enough, and it is -- unless you try to contact a prospect on AOL who may not be able to receive "clickable" links. Don`t worry. There`s a "fix" for this: simply type mailto: in front of your email address (no space in between, and include the : ) => ALWAYS USE SIGNATURE TAGS Today, it`s common practice on the Internet to tell people about your product or service with a SIGNATURE TAG, which is 3-6 lines of text (usually) that is automatically added to every message you send. If you`d like to add a tag to your messages, simply open your email program. Find the SIGNATURES TAB (located in the TOOLS/OPTIONS menu in Outlook Express). Follow the (simple) instructions for creating a sig file. Easy as pie...and the results will amaze you. Sincerely, Steven Ackerman If you would like to subscribe to my entire series of helpful articles and my FREE internet home business tips and website marketing secrets newsletter with hundreds of moneymaking tips and tricks. Just go to my website, "Work at Home Ideas and Opportunities" at http://ackerman55.com . Enter your contact information and click the "Free Signup!" button. Your privacy is guaranteed.
MORE RESOURCES:
Email-Marketing - Google News |
|
|
|
RELATED ARTICLES
Consumer Thinking and Email In an article based on research done by emaillabs, MarketingSherpa reports that on average, readers spend between 15-20 seconds reading email they chose to open.The article also reports, readers span about 50 words, fewer if there are graphics to view. Are You Making These Email Mistakes? Every day, I receive at least 300 emails. I will usually sort them out by checking and deleting every subject line that looks like junk mail. How Autoresponders Boost Sales By Up To 400% Imagine going to bed and waking up in the morning to find that you made sales while you slept - all because of your autoresponder!What exactly is an autoresponder? An autoresponder is an automated email program that responds to an incoming email with a message written by you. The message can be written once and loaded in the autoresponder and forgotten about. The 8 Biggest Newsletter Marketing Mistakes Newsletter publishing has always made a lot of sense. It makes sense for firms to target their advertising dollars to clients and prospects that have expressed interest in their products and services. Increasing Email Deliverability Most email marketers know that it is important spam-check email messages before sending them out, as this may identify potential issues that cause emails to be marked as spam.It should be noted however that the results generated by the spam-check feature should act as guidelines only. An Unexploited Market: Striking Gold Without Searching for El Dorado Companies have been focused on using the Internet to market goods and services to the consumer. Many see this as the major revenue stream on the net. 8 Ways to Get More Email Addresses On Your List ... Today Whether you've got 100 or 100,000 people on your email list, chances are you can optimize your web page to better feature and promote your ezine. Here's a few ways to capture more customers and leads - without having to increase your traffic. The Opt-In Secret Everyone knows that in order to be successful online you need build a large (quality) list through some type of Opt-In offer.You see them now on virtually every site you visit on the internet, some type of form, whether from a pop-up window or directly on the site itself, that is asking for your name and email address in exchange for some type of offer (newsletter, e-course, free chapter etc. Email Etiquette II I had great feedback from my last article, and was asked to write further on the subject; hence my title.This month I'll share on Email Etiquette in discussion groups. Make Your E-mail Signature File WORK for You You're probably familiar with e-mail signature (or "sig") files -- they're the few lines of contact information that many of us put at the bottom of every e-mail we send. Most e-mail software programs allow you to create and use sig files -- even AOL. Confessions Of An Info Junkie I love the Internet! Information about any topic that piques my curiosity is just a few clicks away. Ezines on almost any topic are available to all. The Lowdown: How To Create And Send HTML Email I am frequently asked how to create and send HTML email, usually with regard to how to broadcast it to a mailing list. This article presents the various options available to you. How To Set Up an Ezine Encyclopedia Do you read all your Ezines? Or do you file them away in special folders and then forget about them?I used to be like that.When I first started subscribing to ezines I was amazed at the quantity of valuable information that was available for free. The Goose That Lays Golden Eggs Ever wondered what it would be like to have a goose that lays golden eggs? Well, if you thought such stuff happens only in fairy tales, think again!Now before you get carried away in your own curious thoughts, let me tell you that the magical goose I'm talking about is your list of subscribers or your contact list.. Guideline to Hiring an Email Marketing Company A common practice in today's e-commerce environment is to use email marketing campaigns to launch advertising initiatives for products and services offered online. Since 2003, CAN-SPAM laws were enacted to protect consumers from abusive spammers and email marketing exploits have been harnessed. Turn Your Old Articles Into Profitable E-mail Courses If you've written numerous articles, you can use them to further promote yourself and your business, e-zine or web site.You can re-use your old articles by transforming them into another form of promotional tool. 11 Extraordinary Ways To Expand Your Subscriber List Here are 11 ways to expand your subscriber list: 1. Use a conversational writing tone. How To Create Gold With Email Promotions - Part 1 First make sure that the people you are sending your offer to are actually interested in what you are offering.Often people contact me and ask me to promote their product to my list. Paradigm Shift for the New World In the business world, the primary focus is on selling products and generating sustainable and profitable income. In any organization, the results are dependent on the activity of the organization sales, the quality of the product and service as well as the approach to advertising and marketing. Email Marketing 101 - What You Must Know Before Starting an Email Marketing Campaign Before you start an e-mail marketing campaign it is important for you to know what e-mail marketing is, the benefits of e-mail marketing, and whether or not e-mail marketing is right for your business. Once you are educated on the finer points of an e-mail marketing campaign, you will be poised to either learn more and get your campaign going or else find another means of marketing your products.
|
| home | site map |
| © 2006 |
