Email Marketing Information

Make All Your Mailing Lists Double Opt-In


Accusations of spam can be so harmful to your business that every effort should be made to prevent it.

However, simply requesting a surfer to enter an e-mail address into an online form on your website is not a guarantee of not being accused of spam.

Here's what could happen

One of your competitors could visit your website and enter the name of a well-known anti-spammer. When your autoresponder sends out the latest copy of your newsletter or mini-course to this person, he will become very angry.

It is no good protesting your innocence. Since he didn't ask to subscribe to your newsletter, he will claim that you are spamming him. While you are arguing your case with your Web host, your competitor will be taking your profits!

Here's how Double Opt-In works

When a subscriber signs up for your newsletter online, he or she receives a confirmation e-mail to which they must respond if they are to be added to your list.

The confirmation usually involves simply clicking a link or hitting the reply-to button.

Taking these precautions can prevent a lot of trouble and ensure that your opt-in subscribers really want your information.

© 2003 John Lynch

About The Author

For Free courses on how to succeed in Internet Marketing, Affiliate Programs, Online Auctions go to: http://www.merchant-account-service.com/free_courses_online.html


MORE RESOURCES:

Computerworld

Black Friday prompts spike in email marketing activity
Digital Response Media, UK - Dec 1, 2008
Email marketing activity in the US retail sector surged by 14 per cent in the week ending November 28th - otherwise known as Black Friday, new figures have ...
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Listrak Offers Weekly Podcast on Email Marketing Best Practices
PR Web (press release), WA - Dec 1, 2008
Lititz, PA (PRWEB) December 1, 2008 -- Listrak, a leading email marketing solution provider based near Lancaster, PA, announced today that it is ...


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MarketWatch - Nov 25, 2008
Campaigner has been delivering a free email marketing tip a day and will continue to offer tips to retailers throughout this crucial holiday sales period. ...


Email marketing rises on back of economy
Sky News Australia, Australia - Nov 30, 2008
Emailing marketing is tipped to continue increasing as the economy slows, according to research company Frost and Sullivan. They predict it will grow from ...


Email Marketing Activity Rises
Web Host Industry Review - Nov 24, 2008
... (www.retailemailblog.com) has issued its latest Retail Email Index which reveals that email marketing activity among US retailers is back on the rise. ...


BlueHornet Networks Wins New Email Marketing Clients
WELT ONLINE, Germany - Nov 21, 2008
BlueHornet Networks, a wholly owned subsidiary of Digital River, Inc., is a leading provider of permission-based email marketing solutions. ...


Dots Launches New Web Site
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Email Marketing Book by Winton Churchill is Finalist in USA Book ...
PR Web (press release), WA - Nov 24, 2008
"Email Marketing for Complex Sales Cycles," a new book about targeted email marketing for B2B companies was named one of three finalists in the Business: ...


MailChimp Announces Availability of Free Holiday Email Templates ...
MarketWatch - 8 hours ago
MailChimp is a leading self-service email provider that is improving the user experience by providing seamless, yet powerful email marketing features that ...


Convio Names Sara Spivey Chief Marketing Officer
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The company's online marketing suite offers integrated software for fundraising, advocacy, events, email marketing and web content management, ...

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