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Email Marketing Information |
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How to Do an E-mail Interview in 9 Easy Steps
Need a fresh idea for your e-zine content? Do an interview! One of the many benefits of being an e-zine publisher is that you'll have no trouble finding experts who will take a few minutes to talk with you. People love free publicity and are generally delighted to get in front of your readers. But don't assume doing an interview requires an in-person meeting or even a phone date. While those are great, you can also just do an e-mail interview. Once you learn how to do these and realize how easy they are, you'll do them all the time. Here's what to do: Dear Fran: My name's Steven Tyler, and I publish the biweekly e-zine "Senior Biz Success." We feature articles and information on small business success for older folks. In November we're going to be publishing an issue on success tactics that are particular to seniors, and I'd love to do a short interview with you. The article would feature your contact information to be seen by our 5,500+ subscribers. I have five targeted questions that I can send you via e-mail. I'd need your answers back within one week. Then I'd send the edit back to you for a final approval, which I would need within three days. Are you game? I'd be honored to interview you, and I'm sure my readers would love to know about your Web site and services. I hope to hear back from you soon. : ) (NOTE: You can also use the above example as a template for a script if you use the phone instead.) Example: Fran Farndale is author of Super Business Tactics for Folks Over 50. Learn more about her book and consulting services at www.superbiztacticsover50.com or write her at fran@superbiztacticsover50.com. Not only do interviews give you valuable content to pass on to your readers, but they can also lead to valuable relationships for YOU. Now your interviewee knows who YOU are, and that can possibly lead to referrals or joint ventures in the future. So stop right now and write down three experts in your industry whose brains you'd love to pick, and get rolling! (c) 2003 Alexandria K. Brown ABOUT THE AUTHOR Alexandria K. Brown, "The E-zine Queen," is author of the award-winning manual, "Boost Business With Your Own E-zine." To learn more about her book and sign up for more FREE tips like these, visit her site at http://EzineQueenTutorial.com/
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