| |
| |
|
Email Marketing Information |
|
|
|
Creating A Newsletter And Making Your Website Magnetic
Creating a newsletter is an ideal way to drive repeat traffic to your website but its design, format and implementation need to be carefully considered in order to achieve the desired results. Signing Up Before you begin creating a newsletter itself attention needs to be paid to the way in which your website will facilitate the capturing of customers' email addresses and other information. Though many sites opt for the quick and simple approach of placing a "Name & Email Address" box on their homepage this is not always the best solution. Although such an approach makes it extremely simple for users to provide you with their basic details it leaves little scope to sell the newsletter's benefits. Neither does it provide your business with the opportunity to simultaneously capture vital demographic information from its customers. A balance needs to be determined between the ease of signing-up for the user and the quality/quantity of information captured by you. Format and Frequency Your website visitors need to be made aware in advance how often they are going to receive a communication from your business. Failure to provide such information may deter people from giving their permission to be contacted in the first place. Stating the newsletter's frequency up front will also benefit your business in the long-term as customers signing up to receive it will all share a common understanding of the expected volume of email they are going to receive - this will lower the number of customers who unsubscribe. The format of your newsletter is also important - you should either state the format during the sign-up procedure or provide an option for your customers to choose their preferred delivery format. Most newsletters are delivered in standard text format though HTML is being favoured more and more as it enables greater use of images and links but beware - not all Internet users can view HTML newsletters. There are various ways to combat these issues of compliance including delivering a newsletter in both formats based on customers' chosen option at the sign-up stage. Content is King This phrase applies equally as well to newsletters as it does to a website's content. Your newsletter may be well-designed, easy on the eye and technically sound but if it doesn't contain information that recipients find of value it is worthless. Creating a newsletter can achieve many objectives and therefore you must decide on which are most important to you. Do you want to use the newsletter to facilitate increased traffic, enable capture of marketing information, push direct sales, improve public relations, generate product feedback or foster loyalty? Your newsletter needs to be tailored to the needs and objectives of your business in this regard. Generating repeat traffic is one of the easier objectives to attain via a newsletter - including relevant links to certain areas of your site, or featuring competitions / special offers can all drive traffic to your site. Summary Engaging in newsletter activity is the electronic equivalent of knocking on your customer's door - your business has the potential to sell, whether this be selling products, services or the ethos of your company - the potential should not be overlooked. Mike Cheney
About The Author You can get free access to lots more of my articles plus a Free Bonus Special Report "How To Turn Your Website Into A Customer Magnet" worth a value of £47 ($85) here: http://www.magnet4web.com/website_services/?page=freeguide
MORE RESOURCES:
Email-Marketing - Google News |
|
|
|
RELATED ARTICLES
How to Start A Money Making Newsletter Writing and publishing a successful newsletter is perhaps the most competitive of all the different areas of mail order and direct marketing.Five years ago, there were 1500 different newsletters in this country. How to Make Your Email Smile Technology has a tendency to be impersonal and unfriendly - if you let it. Think of the last time you received an email from someone, read it, and said to yourself, "Boy was that a lifeless, mal-prepared, impersonal message - looks like Randy really cares to stay connected with me. Writing Effective Emails Sometimes email messages can get quite long, especially when you quote much of the material that has been sent in previous emails. Also, emails often get long if you have a lot to say or you need to give a comprehensive overview of a particular business situation. Internet Tip of the Week: Mistakes Count Against You Before the advent of email most of us, other than sending out cards for special occasions, would write very few letters. If we did write a letter, it was carefully prepared, and considerable thought went into it. Heres Why You Dont NEED a Blog The word "blog" seems to be everywhere, and what an ugly word it is! Short for "web log," a blog is a Web page made up of typically short, frequently updated postings that are listed chronologically. It's similar to an online journal. Reach Out and Slap Someone I got my first email account way too many years ago. I was working for a large Chicago bank in the 1980s, when they introduced an electronic message service for internal communications. Make Your E-mail Signature File WORK for You You're probably familiar with e-mail signature (or "sig") files -- they're the few lines of contact information that many of us put at the bottom of every e-mail we send. Most e-mail software programs allow you to create and use sig files -- even AOL. The Power Of Email Marketing Have You Considered The Power Of Email MarketingOld vs. NewIf we consider that not so many years ago when we were selling products or services it was usual to make the phone call, engage the prospect in conversation then send a brochure. How To Create Gold With Email Promotions - Part 1 First make sure that the people you are sending your offer to are actually interested in what you are offering.Often people contact me and ask me to promote their product to my list. Autoresponders - One Simple Trick That Will Improve Your Results Autoresponders, or responders, are simply programs that allow you to send out pre-written emails which have been pre-loaded into the responder. Prospective customers or recruits either input their email addresses into a signup form on a website or send a blank email to a trigger address. Explode Your Sales By Building Your Own Opt-In List! ------------------------------------------------- Top 10 Ways to Quickly Build Your List -------------------------------------------------Have you ever wondered how many times you have heard this comment/suggestion/mantra from the gurus:"YOU HAVE TO BUILD YOUR OWN LIST"If you are trying to market on the internet; probably,too many times for you to count.Unfortunately, it's also true - the real successful marketers build a loyal and faithful list of subscribers. NCOA for Email - Is Your Email Address List Clean and Up-To-Date? Introduction Shrewd marketers devote a great amount of attention to crafting their email messaging campaign. They scrutinize the subject line, fuss over the content, and carefully monitor the timing of delivery. Autoresponders An Important Part Of Internet Marketing? Setting up and using email autoresponders on your site is an easy way to make repeated contact with your visitors. Studies have shown that more than 60% of a site's visitors who eventually end up buying a product or service don't do it on their first visit. Youve Got Mail It seems that Google is revolutionizing the Net in more than one way. Recently they announced that they will be offering a free email service called Gmail. Newsletter Template: Should You Use Them? There is currently a huge demand online for newsletter templates. In fact, if you are a graphic designer looking for some new work to do, you should really think about creating some newsletter template and selling them on your site!Presently, most companies have there own website, that is not necessarily making them that much money, so they are trying to find other ways to increase there revenues online. How To Use a Message Sequence to Increase Your Sales If there's one thing I've learnt in over 3 years of web marketing, it is this: you *must* follow up with your visitors.The statistics are very clear about this: the 1st contact produces 2% of sales, the 5th to12th contacts produce 80% of sales. An Unexploited Market: Striking Gold Without Searching for El Dorado Companies have been focused on using the Internet to market goods and services to the consumer. Many see this as the major revenue stream on the net. E-Newsletter Layout: Add White Space to Improve Readability White space in newsletters is like pausing in conversation. Take a breath now and then to avoid overwhelming the reader. Why You Need Run Survey Do you have a list of e-mail addresses of your customers or prospects? Do you have a list of e-zine subscribers? If you have their permission, send them an e-mail survey to conduct market research. See if customers are satisfied with your products or services, or see if they enjoyed their visit at your web site. Lost: 200 emails gone missing. Last seen on the 25.10.2003 Sound familiar? Ever wondered what happens to those unopened emails that you see in your stats from your latest email campaign/newsletter? Yep, you guessed it-their mail servers are doing it for them. This is what is referred to as a "False Positive".
|
| home | site map |
| © 2006 |
