| |
| |
|
Internet Marketing Information |
|
|
|
How To Find Ideas For Creating Your Own Profitable Products
In this Article we look at the third competitive advantage of successful Internet Marketers - Creating Products. The main problem with creating products is not in the build process, but rather in the "Ideas Process." Product Ideas Come From NEEDS * New Knowledge Research at centres of learning gives rise to new theories that provide a wealth of ideas, for new products. * Emulation Modification and copying of existing products and services is the most common source of new ideas for products. * Ego Most inventors of products have big ego's that are only satisfied by the "creative process," from invention to production. * Difficulty Hardship in terms of effort required to do any work or activity is a rich source of new ideas for products. * Scarcity Shortages of necessities and luxuries very often give rise to new ways and products to overcome the shortages. Product Development Products can be developed in one of two ways : * Product Centric Approach This is where the idea and the product are the drivers of the process. Prototypes and initial production runs are completed before research to find out whether or not the product has a chance of commercial success. * Market Centric Approach In this approach the Market is the driver. It focuses on identifying clear market needs and then finding very specific products to satisfy those needs. With this approach you know your product will succeed before you commit money to the production process. The Research The two main purposes of research are : * Technical Viability In this step you analyse the process and cost of manufacture. The aim is to find an answer to the question - Can the product be made in commercial quantities for reasonable cost ? * Commercial Viability This step determines the likelihood of commercial success when the product hits the shelves. You determine how much competitor products sell for and the expected return on investment. A Practical Exercise In Creating Your Own Product Step #1 - Developing NEEDS Decide on which NEEDS you want to create a product for. For this exercise we will use Difficulty. Step #2a - Idea Development Using a Market Centric Approach : Using a directory of Internet Newsgroups join a few groups and lurk. Understand the group's purpose and etiquette, and when you feel comfortable post a simple question. For instance : => Hi Forum I am doing some research and would like to know what is the single biggest difficulty you have with x ? Name Hi Forum I have an idea to resolve difficulty x. Would this be of interest to you ? If so what specific features you like to see in the solution to x ? Name Market Research Techniques and Resources www.sbaonline.sba.gov/starting_business/marketing/basics.html Set up an affiliate program - Simply Easier Marketing Part 1
Traffic and Op't-In Lists - Simply Easier Marketing Part 2
For an e-book on creating specific Info products and a report on Market Research Before Building Your Products - send a blank mail to
(c) 2004 Charles Kangethe About The Author Charles Kangethe of http://www.simplyeasier.com is a leading new wave Netpreneur and a published author from Suffolk. The "Simply Easier" brand name is your guarantee of high value, quality Marketing Products, Services and Resources.
MORE RESOURCES:
Internet-Marketing - Google News |
|
|
|
RELATED ARTICLES
A Powerful Selling Tool on the Net - 3 Factors To Apply The Internet is a powerful selling tool. Never before has it been easier to start a business, be able to reach out to literally millions of potential customers and make your business succeed. Making Money in the Online Dating Gold Rush of 2004 Have you noticed the explosion of Websites related to love, sex, matchmaking, relationships, etc.? They're popping up all over the place. Are You Willing To Pay The Price? Do you believe that there is a price to pay in anything and everything? I do. But I am not necessarily referring to monetary terms. Web Marketing: Unusual Tricks Of Internet Marketing Gurus To Attract More Visibility Do you post to message boards, e-mail discussion lists, classified ads sites, FFA sites or newsgroups?People will usually read the subject line before they read your ad or message, so it's important they get noticed.Below are ten simple, but powerful web marketing tips to get your ads or messages noticed. So What If You Dont Have A Website? Gasp! Choke! Gag! That's how people react when you tell them your business does not have a website. So do you really need one?This article attempts to show you how you can use the internet (and websites) to maximise your business potential using simple internet marketing strategies. How To Actually Make Money In Network Marketing Most people that I know who are, or have been in network marketing, never seem to make a dime! Others (myself included) make a small fortune. If you're not doing VERY well with your business, and you're honestly putting in the effort, let me explain to you how to turn things around!First of all, you need to make sure that you have the right product. Guaranteed Sign Ups-What Are They? Every business needs customers that's axiomatic.When you work on the net, the only way to get customers is to get them to your website. Internet Marketing Help If you're looking for Internet marketing help you've come to the right place. Below you will find several tips to help you navigate your way through the mystifying world of promoting your website and e-commerce business. Online Sales: 10 Mind Boggling, Electrifying Tricks To Ignite Your Sales Do you want to unleash a tsunami of sales at your website?If yes, then use these 10 online sales, electrifying insider's tricks of the trade.1. How Old is Too Old? How does a 74-year-old newbie break into the world of Internet marketing?You gotta admire an old codger like that trying to break into a complex, technical, all-new-to-him field at that age. You want to find out more about such a guy. Automatic Internet Marketing and Business Success On A $25.00 Budget There are plenty of free tools online for marketing. And many will get you sign ups and sales. Get Permission to Earn Income Online for Life Today, the internet is an excellent media to reach out to the masses. You should really get to know your market niches. Joint Ventures - How They Can Benefit Your Business Joint ventures are partnerships in which two or more businesses join forces to work together in promoting each other's business. Both parties agree to endorse each others service or products on their website, in their newsletters or mailings. Year In Review: Top Ten Internet Businesses 2004 The internet boom hit a high mark in 2004. With old standbys and new emergences, the top ten internet businesses 2004 show a variety of companies all with one thing in common: they have adapted well to the World Wide Web. 10 Resourceful Ways to Recycle Digital or Small-ticket Products Have your product sales slowed down? Do you want to give a new lease of life to one of your digital or small-ticket products?At home, I've earned the title of 'Queen of the left-overs'. Did you know that left-over spaghetti sauce can be recycled? Add a bit of cumin and chilli, it becomes taco sauce; mixed with a bit of white sauce, you have a lasagna sauce; add a few vegies, wrap the lot in puff pastry and you get a pastie, etc. The Deadly Itch! It is a story about Manku, a blind man who was lost in a maze of wealth. It is a story about each of us. What Great Online Advertising Really Is! Many business people have a distorted view about the distinction between sales & marketing. The common view looks something like this. What is Internet Marketing? Since I sold my last business in 2004 I have been trying hard to make a living online. Most of my neighbors knew what my last business was as it was very obvious from the garage full of soda, water, snacks and vending machines. 10 Scorching Ways To Heat Up Your Sales 1. Email each visitor a satisfaction questionnaire after they purchase. The 13 Hidden Treasures of Internet Marketing Most people get into internet marketing because it looks like a good way to make money from home. These people usually don't realize that initial sales are only a small piece of the pie.
|
| home | site map |
| © 2006 |
