| |
| |
|
Internet Marketing Information |
|
|
|
Creative Offline Website Marketing Techniques
Although the vast majority of website traffic is the direct result of search engines, there are many offline marketing techniques that can be used to draw customers to your website. The examples listed below are but a few ways in which you can market your online presence to an offline audience in an inexpensive manner. Some of the examples listed below even can be implemented at no extra cost! Some of these ideas are fairly common, but some are rather unique and I personally have only ever seen them employed once, twice, or at most 3 times. But why would I want to do this? I already deal with these people offline. Most businesses are not open 24 hours per day, 7 days per week, 365 days per year. Most websites, however, are available on a 24/7/365 basis. Many people, especially those with busy lifestyles, tend to use the Internet during non-business hours. To give a few examples: business owners will often check their emails and visit suppliers' websites later in the evening; and consumers looking to make a high-value purchase, such as a car or house, will often research their purchases online in advance well into the wee hours of the night. Some of these techniques will also generate new clients as well; the possibility exists that you will attract a client whom you have had no prior dealings with. If you employ some of the offline marketing techniques listed below, it could very well be your site and company that they deal with first! Include your website and email address on your business cards and other print marketing material. While this may seem rather obvious, most businesses do not elect to do so, and it usually ends up costing them potential revenue and profits as a result. Let people know you have a method where you can be reached and information on your company's products and services can be found at any time. Use your company vehicle as a "billboard". Automotive decals are a relatively inexpensive way to advertise your company's services. Depending on what you want, decals can cost anywhere from approx. $20-$200 CDN, and will last until you choose to remove them from your car or truck. The best part is that every time you want to reach a new target market for your advertisement, all you have to do is drive! Note: there are more expensive decals available, but these are usually combinations of text and artwork. The text portions of the decals tend to be minimal in cost, as they are the simpler elements. Ask potential offline advertising suppliers for an "ad study". Some advertising suppliers have a method whereby they will offer the advertiser a sample advertisement or placement as a form of an "effectiveness" study. In exchange, the advertiser agrees to reveal the full results of his/her marketing campaign to the supplier. This isn't something that very many companies do, but the few that do are generally suppliers worth dealing with. Incorporate your website into face-to-face conversations and telephone calls. Your customer may be looking for a specific product or service which may be outlined on your website. Guide your customer to that page and let them read the information over, being prepared to answer and ask any questions that may arise from said information. More Ideas Press releases. If you have a new product or service, create a "media" section for your website that outlines its details and promote the hyperlink via press release to various mass media. PR Web is an great resource for mass-broadcasting a press release to thousands of newspaper, magazine, radio, TV, and similar media managers---and it's free! Promotional clothing. If your business has "uniforms" or "staff shirts", then including your website hyperlink on these items is a great way to promote your business at no extra charge. Microsoft takes this concept one step further; every time a user successfully completes their OEM System Builder exam, they ship the user a free Microsoft t-shirt via UPS with nothing except for the Microsoft OEM website URL on the back. Another creative use of this concept is provided by ADAM Web Design client Regional Shows, who used their online logo on the jersey of a kids' baseball team as a form of sponsorship. Other promotional items. Pens, mouse pads, coffee mugs, baseball caps, and other such promotional items are great places to include a company website hyperlink. Outdoor signage/signboards. Catch the attention of people who are driving by your place of business with your website URL along with your company name, phone, fax, and common email (if any). They may be driving by and not have time to stop in and visit your business, but they may visit your website when they have the time to do so to gather more information. Note: be sure to check with your local municipality to ensure that outdoor signage is in compliance with its by-laws. Some cities and towns do not allow exterior property signage. A Tattoo. A tattoo? As strange as this may seem, this is something that can be very effective. Body modifications have the unique property of being able to attract the human eye to them, and a website URL tends to stick in one's mind as being a rather unique idea for a tattoo. A friend of mine, when she ran a small personal site, used to promote it in exactly this manner. These ideas should give you a starting point for future offline advertising creativity, as well as give you some ways to see a return on your website investment with very little time, effort or money. Good luck! About The Author Adam Senour is the owner of ADAM Web Design, a leading web design and development company in Toronto, Ontario, Canada.
MORE RESOURCES:
Internet-Marketing - Google News |
|
|
|
RELATED ARTICLES
Googles Own AdSense Tips Google is at least as interested as you are in having your ads perform well on your site. And they've gone to some work to provide the information you need to optimize your AdSense. Are You Running Your Online Business On Half Empty? The idea of paying $1000 for a marketing package to MOST people would be a nonsense.After all, think of all the other wonderful things you could buy with $1000. You Know Youre an Internet Marketer When... Did you make the switch from corporate slave to independent consultant? If so, you may be part of the subculture known as "The Internet Marketer's Club." Out here on the Web, things are done a little differently. Take the Direct Route to Internet Gurudom - Are you tired of chasing down publishers just to get a few of your articles distributed? - Do you wonder where those Article Announce emails you faithfully send out *really* end up? - Is the monthly search for fresh email newsletter content giving you premature gray hairs?Well, friend, I have good news.Now, there's a way to instantly reach scads of appreciative readers who can't wait to put your content on their "categorically-correct" websites!Now, instead of putting in hours of O/T the night before your Ezine release, you can locate five high-quality articles to share with your readership audience in less than fifteen minutes. Top 3 Online Business Success Needs 1) Web SiteThis is for sure the most important part of your online business, this is how you create your presence on the Internet. Being in business online and not having a web site means you have no place where your customers can find you. Internet Marketing Online: How To Make Your Customers To Keep Coming Back To Buy From You There are a few internet marketing online secrets that when implemented, will force your customers to keep coming back to buy from you.Some of the factors that are involved in getting repeat business are: pricing, quality of products and services, excellent customer service etc. A Powerful Selling Tool on the Net - 3 Factors To Apply The Internet is a powerful selling tool. Never before has it been easier to start a business, be able to reach out to literally millions of potential customers and make your business succeed. Identify your Target Market by Tracking and Exploiting Profitable Search Engine Keyword Phrases There's a very lucrative "marketing formula" to targeting prospects on the Internet with "laser-beam"-like precision.Unlike savvy marketers, most Internet businesses focus on generic "single-word" keywords, other than keyword phrases (constituted by 2 or more words). Internet Marketing Online: How To Eliminate Your Competition Without Bloodshed Business thrives on competition.You've to be aware of your competition and do something to remain on top. Creative Offline Website Marketing Techniques Although the vast majority of website traffic is the direct result of search engines, there are many offline marketing techniques that can be used to draw customers to your website. The examples listed below are but a few ways in which you can market your online presence to an offline audience in an inexpensive manner. The Free Viral Marketing Technique You Cant Afford to Pass Up Have you ever seen the movie "Pay it Forward"? This incredibly simple, yet effective viral method requires doing exactly the opposite; that is, paying it backward. Read on to see exactly what I mean. A Crystal Ball for Your Web Business Are you considering launching an eCommerce website? If you are, you may want to take your crystal ball down from the shelf to shed some light on whether or not your business will fare well online. In reality, there is no magic to eCommerce at all, it is all about preparing, thinking and implementing your ideas and products using sound business techniques. Niche Marketing: Tactics to Use To Make Money With Niche Marketing Niche marketing has always been a key any success in marketing but lately it has become quite a prominent force in the online marketing world. Many books, manuals, courses, and web sites have been developed that focus on niche marketing. Truth and Lies How low can one get? The number of encounters I have had in the few months as a network marketer with liars is astounding. Why do people need to stoop to lying in their attempt to succeed? Do they really believe that they will attract customers by using deceptive means. Resources For Staying Current of IT Advancements For Online Business Owners The internet and associated technology changes at a relatively fast pace. For anyone working in fields that make extensive use of IT technology, it is crucial to always stay one step ahead of the game. Five Ways To Maximize Profit In Resale Rights Marketing Product creation is usually one of the first concerns of an internet marketer. Conceptualizing a profitable idea and formulating a marketing plan to sell it is a relatively exhausting task. 4 Ways In Which You Can Achieve Critical Mass Critical Mass Website Promotion is the elite goal rarely attained by website marketers in any industry. Reaching critical mass and getting targeted website traffic on autopilot (meaning you don't have to promote your site for 6 months and the traffic NEVER declines) is the Holy Grail of internet marketing. Online Marketing Secrets & Marketing Strategy For An Succesful Web Site starts when a web site is being planned.. Im Talking, But is Anyone Listening? Internet marketing is a wonderful thing, but it has it's drawbacks. For instance, if you own a brick and mortar store you have a *physical* presence that gets noticed. El Marketing, Das Marketing, Le Marketing While reviewing site stats, I noticed 18 foreign countries as domain origins. This prompts my curiosity.
|
| home | site map |
| © 2006 |
