| |
| |
|
Internet Marketing Information |
|
|
|
Interactive Content - Blogs, Forums, and Feedback - What Does Your Web Site Need?
The business principle of continued contact and online relationship building has given rise to the popularity of online business blogs, forums and feedback opportunities. Interactive online communication define the web site owners as experts in the eyes of visitors, and serve as a promotional vehicle for other products and services that the business seeks to sell. Continued, interactive contact can bring many benefits, such as: · You'll find out what type of content visitors want to see at your web site. This will attract your visitors to revisit and read the content. · You'll find out how to improve existing products or services. This will attract new customers to buy from your business. · You'll find out which products or services your customers would like to see you sell in the future. This will increase your back end product sales. · You'll find out how to improve your customer service. This will cut down on customer complaints and how to better resolve problems. · You'll find out how to improve your sales letters or adverts. This will increase your sales, traffic or subscribers. · You'll find out how to design your web site to fit your visitors' needs and wants. This will increase the time your visitors spend on your web site. · You'll find out what kind of non-related products or services your customers would buy. This will help your business easily move into a different market. · You'll find out how to better price your products. This will help you sell your products or services at a price that will pull the most orders. · You'll find out the interests of your potential customers. This will inform you where to market and promote your products. Getting Started For more information about how to establish and maintain online relationships with your viewers and customers, get a copy of our guide "Building Online Relationships" available here: http://www.enable-uk.co.uk/html/book_4.html Weblogs or Blogs Blogs can be integrated seamlessly into your site so that they have the same look and feel. You can use a blog to publish an events calendar or comment on developments and news from your industry. A blog can be strictly professional, announcing special offers or new product info or it can be casual and create a "personality" for your company. What can a blog do for your business? Think about what your customers want to know. To add interactivity, several blog programs come with a "comment" ability built in. This allows general users to create an account and post their comments to your blog. This is something to be careful of as you can get negative comments along with the positive. Forums Forums have become a common feature in many websites. With good free scripts available, and paid scripts being relatively cheap, it seems that every new website has its own forum(s). But is it wise to add forums to your website? On the pro side, large, active forums generate content for your website. They add a "sticky" element as most people come back, at least to monitor developments on their threads. Some forum software allows members to opt to receive an email whenever someone replies to their thread. Most people use it and that automated email sends them right back to the forum and therefore, your web site. However, forums can take a long time to pick up and an empty forum can actually drive new visitors away. You need to constantly monitor your forums to make sure that they are clean of spam, troll posts, and just keep everything in order. In addition, forums are database-type applications that generate web pages on the fly. Every time a user views a page, it's being created from scratch. As the forums become more active, this can take a heavy load on the web server's resources and ultimately increase your hosting costs. A forum is an incredible tool for building content and a community but it's not a task to be undertaken lightly; it requires a lot of time and energy and some technical knowledge (or a tech budget!) If your industry has a need, or your product has a loyal following, a forum is a great tool to build content while drawing like-minded individuals together. A forum is great for market research, technical support, building a fan base, trading ideas and knowledge, and many, many other benefits. Try to get a base of people from similar business or industry experts to post at your forum. It's exposure for them and helps to build a solid foundation for your information. If you decide to start a forum, be sure to use one that is search-friendly, such as www.InvisionBoard.com or www.phpbb.com, and set aside a good chunk of time to promote it and administer it. Feedback The easiest way is to simply set up a form to allow customers to submit their feedback. Keep it fairly brief and allow a space for comments. You can then use the information provided to improve your customer experience, and with permission, publish the ones you choose. Often other web site owners that are also customers of users of your web site can be enticed to write a review or testimonial for your site in return for a link back to theirs. This helps them with link popularity but it helps your site as well it shows a real person wrote that review. Ask The Expert Summary For more information about how to establish and maintain online relationships with your viewers and customers, download a copy of our guide "Building Online Relationships" available here: http://www.enable-uk.co.uk/html/book_4.html For a complete guide to marketing on the Internet, including: · The General Principles of Internet Marketing Justine Curtis Copyright © 2004 Enable-UK.
MORE RESOURCES:
Internet-Marketing - Google News |
|
|
|
RELATED ARTICLES
Implementing an SMS Marketing Campaign SMS Marketing can be used to acquire customers, strengthen existing customer and prospect relationships and provide a service to your customers.The golden rule "Keep It Simple Stupid" (KISS principle) applies to SMS marketing. Does Your Internet Marketing Pull? "Pull Marketing" has always been, and will continue to be the most effective internet marketing strategy at your disposal. Allow me to explain. If It Sounds Too Good To Be True You've heard that cliché over and over I'm sure, but it has never been more true than it is on the Internet.With this in mind, I randomly pulled the following ads out of ezines and newsletters. Beneath the Surface of Internet Marketing To most people Internet Marketing looks like a good way to make money from home, which is possibly the main reason while people start. The shame is that people like this don't realize that they are only scratching the surface. How You Can Promote Products And Services In Internet There are two ways how you can promote products and services in Internet:1. Google Adwords?More than 200 million people a day search on Google? for products and services. Discover Which Sales Triggers Are Most Effective When Mixed With SEO! We all know the importance of gaining top visibility to a specific target audience on the major search engines. After all, you really need qualified traffic or those who are actually searching for goods and services that you are offering. Improving Your Conversion Reduces the Need to Constantly Promote Your Sites I just got off the phone with Michael Fortin, one of the top copywriters and conversion experts on the web.We were doing a teleseminar for our members on conversion and testing for website owners wanting more out of the traffic they already enjoy, rather than constantly having to promote their sites to support low conversion rates. No-Holds-Barred Conversations with Dan Lok - Part 2 Question: How to deal with ultra skeptical offline or be it Internet surfers in order to reassure them and get them to happily open up their wallets?I like that "happily open up their wallets"! Your customer should be happy to open his/her wallet. When business is done right, everybody wins and nobody loses. Ecards as a marketing tool As any successful businessman will confirm, having a great product or service is just the beginning. After all, in this day and age, everything comes down to marketing. Getting Your Business Listed for Local Search is Just the First Step The Public has Embraced Local Search and Want to do MoreAlthough Local Search only caught on in the last year, such queries already account for over 36% of all search engine queries. When a person adds a geographic term (like city, town, or zip code) to their search query, the results only show them the small pool of businesses located within that area - and not necessarily all of them. 3 Reasons Why I Never Delete Spam Immediately All of us hate spam and all of us have our own methods of fighting it. Unfortunately, all the methods in the world cannot help us to succeed completely. Develop Enormous Recurring Income Online Starting Today If you're like me, you'd rather work smarter than harder. We all want more time to do the things we love, and to be with the people we love. Quick Guide to Internet Marketing: 9 Tips for Success on the Net To market successfully you must incorporate the Internet into your business plan, but be sure to follow these 9 tips for success on the net:1 Get Sticky Your site is sticky if it keeps visitors looking and returning to your site. A good way to do this is to have up to date relevant information or "heroin content. To All Internet Marketers - How To Get My Business More and more people are realizing that the Internet offers great potential to set up a healthy business for pennies on the dollar. This is good news for internet marketers - but it also means that they need to lift their game. Identify your Target Market by Tracking and Exploiting Profitable Search Engine Keyword Phrases There's a very lucrative "marketing formula" to targeting prospects on the Internet with "laser-beam"-like precision.Unlike savvy marketers, most Internet businesses focus on generic "single-word" keywords, other than keyword phrases (constituted by 2 or more words). You Can Become A Successful Internet Entrepreneur! Everyday people ask me if they will make money with the internet. Of course i said. How Your Hobbies Can Help You With Your Business Everyone has a hobby or interest that they have a particular passion for and, hence, are probably quite knowledgeable in this area.It might be photography or art or cooking. Reap Incredible Profit with This Simple Strategy Why is it some people are incredibly successful at utilizing the power of the Internet in their marketing while others can't seem to figure out the winning formula?How often do entrepreneurs and salespeople look for that next magic formula to build their business and increasing revenues, never quite making any of it work? Many people make it much more difficult to succeed than it need be while others know exactly what to do ? and they do it.Ask anyone who has effectively integrated the use of the Internet into their overall marketing strategy and they will tell you success in building your business, both online and off, is about systems. 8 Excellent Ways to Sell Your Back-end Products More Successfully! A back-end product is a product that you attempt to sell to your customers after they have recently purchased a related item from your business. Selling back-end products is an extremely effective way of boosting your profits. 3 Steps To Online Marketing Competence! Whoever said knowledge is power, was wrong.Way too many people read a few online marketing books, and then figure they know everything there is to know in those books just because they read them.
|
| home | site map |
| © 2006 |
