| |
| |
|
Internet Marketing Information |
|
|
|
Marketing Maxims for Todays Challenging Times
These are turbulent times for all businesses - necessitating streamlined marketing processes that are finely honed to mesh with today's sputtering global economy. 1. Don't stop advertising because the economy is sluggish - increase it, as many of your competitors are foolishly slowing down and you can grab market share! Look at what Dell has done to Gateway in the last eighteen months - Gateway has lost 10-20% of their market share and are pulling in their horns, while Dell's slice of the pie has grown bigger. 2. Negotiate aggressively with media sources - its tough right now for online and offline publishers to generate advertising revenue and they are being forced to consider any and all deals. Note the number of "house ads" being run by major portals like Yahoo and Internet.com, 20-30% of their banner ads or sponsorship buttons are promoting their own businesses. 3. It's no secret that many ecommerce sites look like Amazon.com - it pays to mirror existing market leaders' web site design. People always resist change and familiarity is one of key reasons why they shop on and offline in the same stores. 4. Niche marketing has almost become a homily - but it enables your company to leverage your marketing expenditures and R&D costs by concentrating on a narrow market segment. ToolLogic, Inc. (www.toollogic.com) is a wonderful example of a company that created/found a niche and then dominated it. 5. What's unique about your company, services and/or products? When you understand this you've just created "brand uniqueness" - make sure you integrate these themes with all of your marketing; customers need to know what's different about your company versus your competitors. Ben and Jerry's Ice Cream (www.benandjerrys.com) did a wonderful job of developing brand uniqueness in a commodity market (ice cream) that enabled them to build a great company. 6. A key attribute for any successful marketing campaign is repetition - your company may not have the marketing resources of an Intel (their "Intel Inside" campaign far exceeded their marketing goals) but you do need to repeat your message and reinforce the branding and market awareness by touching your market segment via multiple reinforcing marketing processes; i.e. search engine ranking, print, opt-in e-mail, radio/TV, sponsorship buttons, newsletter inserts, etc. 7. Make it easy to do business with your company by offering pricing and terms of service that fit your client's needs - Digit-Net technologies (www.digi-net.com) sells software and or ASP services to its customers by offering them terms of services that can be flexed to fit their needs, not the other way around. 8. Switching costs are high in this challenging market - companies and individuals don't want to change their habits, as this can cost them more money. So, figure out how you can adapt your products and services to fit their needs to minimize their switching costs. Then, communicate this effectively via all of your marketing processes. About The Author Lee Traupel has 20 plus years of business development and marketing experience - he is the founder of Intelective Communications, Inc., http://www.intelective.com a results-driven marketing services company providing proprietary services to clients encompassing startups to public companies. Lee@intelective.com
MORE RESOURCES:
Internet-Marketing - Google News |
|
|
|
RELATED ARTICLES
PPC and SEO - Inhouse Vs. Outsource Any small business owner in a B2B or B2C market has struggled with the decision - should you outsource your internet marketing to a full-service marketing firm, or should you bring employees in-house for your marketing team? First you need to define your marketing goals - are you building a long-term brand or just bringing a new product or service to market? Do you have sufficient capital to support a marketing team? Your budget for advertising (ie, Google Adwords, Yahoo Search Marketing) should be taken into account when considering your marketing budget - for online companies this is the largest single cost.If you just want to get your name out there and you have a clear exit strategy within the next one to three years, I would strongly recommend that you look into outsourcing your internet marketing - a full-service internet marketing company will focus on SEO (search engine optimization), PPC (Pay Per Click management), affiliate marketing, email marketing and link building. Future for Internet Marketers Have you ever attended a class where the instructor followed the Socratic method of teaching? You remember, only questions, no direct answers. Some discussions lend themselves best to that format, and this look at some possible future trends in Internet marketing is one of them. Internet Marketing Strategies The right strategies to win a share of the Internet pieEvery move in life needs a sound strategy to succeed. Now that you are keen on making some serious money on the Internet, what you need is the right strategy to help you attain your goals. The Five Golden Keys To Massive Passive Income You can earn a large monthly passive income with a minimum knowledge of the Internet, sales or marketing. In fact, you don't even have to have a website to be successful. How To Be An Internet Marketing Champion How bad do you want to make money on the internet? You know thousands of people are doing it and maybe you've had a little success. But do you really want your own business operating 24 hours a day making money for you?If you don't then why are you reading this? You must know that you can do this or you would be off investing your time in watching TV or building an ant farm right now. Website Marketing: 10 Smart Tactics To Make Your Online Testimonials More Credible You know that using testimonials can help persuade your website visitors to buy from you.Here are 10 website marketing tactics to make the testimonials more believable and effective:1. An Introduction to Mortgage Marketing The other day I had an appointment to meet with a client about a real estate classifieds website. We decided to meet at a local restaurant and discuss the project over a few beers and oysters. FREE Classified Advertising Tips to Boost Any Business! FREE online classified advertising - the equation is simple. A business needs to reach out to more and more people on the Internet. The Fun and Ease of Online Shopping vs. The Brick and Mortar Option When my sister and discussed our shopping plans this year we found to our surprise that our attitudes were much different. She was the hip New Yorker, living in a trendy section of Brooklyn and commuting in to her publishing job in Manhattan. How to Make Money Online...Driving your Car. Here's an alluring income generating strategy, that's widely adopted by top MLM Agents, Small Firms, Entrepreneurs and Marketers in virtually any field of industry. It still amazes me how most Internet entrepreneurs overlook this 'no-cost', powerful, free-advertising system, which is. Triple Your Profits Easily With The Right USP Convinced you have a fantastic idea for your online business and can't understand why you're not making a big profit yet?If you're seeking your very own Internet fortune and have developed an online business, you know there are a lot of steps involved. You've registered your winning domain name, hosted it, put together your business plan, etc. Internet Marketing Online: 8 Ways To Succeed By Helping Others Succeed Do you remember the first time you got on the internet to start marketing?Do you remember all the problems you had as a newbie?Well, every newbie also have the same experience.By helping others you can help yourself too. How SPAM Sells Sex, Greed, and Survival The unsolicited email people react to most is what yells for money through our base needs involving sex, greed and survival.Selfish SPAMMER messages are more clear to understand than all the subtle appearances of simple unsolicited email such as misdirected messages with incorrect email addresses. Repetition: The Secret to Visibility and Attention! Have you ever felt disappointment and dismay when trying a new marketing approach because it didn't generate the response you expected? If so, you are certainly not alone. Perhaps in our impatience and high hopes to succeed we've forgotten the old saying, "If at first you don't succeed, try, try again. The 3 Big Points to Selling Successfully on the Web Building a home internet business on the web can seem at times like an impossible goal for most people getting started because they are either not sure of what products they should sell, or how to build their internet business website so its effective enough to get the right targeted traffic to sell their products.If your new to the concept of starting a home business, I implore you not to waste time or your marketing budget until you have the tools and knowledge for creating a profitable internet business. What Are Really The Best Strategies or Ideas for Internet Marketing? There are many ways for you to do effective Internet Marketing campaigns. The first thing you need to do is build a targeted database of customers. Resources For Staying Current of IT Advancements For Online Business Owners The internet and associated technology changes at a relatively fast pace. For anyone working in fields that make extensive use of IT technology, it is crucial to always stay one step ahead of the game. Progress to Success It was supposed to happen in thirty days. Buy the ebook with the holy grail to online success and then watch life unfold. Website Marketers Enemy No. 1 There comes a time in your efforts to market your website that you realise that it's no longer enough to tell your family and friends to visit your website - you need to get some people who will pay you in cash rather than compliments. You need to start approaching other website owners and start building an online network of contacts. Marketing Using Minisites When it comes to making money online, there are a wide variety of web sites with different graphics and copy with some being very detailed and some not. The important thing is that both generate cash.
|
| home | site map |
| © 2006 |
