| |
| |
|
Internet Marketing Information |
|
|
|
What Great Online Advertising Really Is!
Many business people have a distorted view about the distinction between sales & marketing. The common view looks something like this. "Market by advertising to get your name out there, so that people will be familiar with you. When they need what we're selling, they'll know who to call". And off they go, to promote their company with image advertising that shouts to the world how great they are. They hope, and they prey that some how, some way, the message about their brand will stick in people's minds. Never knowing if it does, or if it doesn't. Or whether their marketing dollars are paying them back in increased sales. Some even think a cool web site, or sexy flash demo is enough to get their phones to start ringing. This all too common approach is a huge waste of time, and money. Never let an advertising rep tell you any different. Sales and Marketing are far more alike than most people realize. The sole purpose of marketing, and advertising is to make sales. Full Stop. If you don't know how many sales dollars your online advertising is really bringing in, stop advertising. Advertising must do much more than just get your name out there. It must educate, qualify, convince, & persuade. Great Advertising is Nothing Less Than "Salesmanship in Print"! Think of it as a sales presentation that's geared toward accomplishing a carefully defined objective, whether that objective is the actual sale, or a step toward it. Most successful campaigns are in fact a series of graduated commitments, leading up to a transaction. It might start with something as simple as an exchange of information. For example, the prospects name & address, in exchange for some information about solving a problem. That's always a winning formula. When a prospect takes this step, they are actually qualifying themselves, persuading themselves, and giving you permission to follow up with them, all at the same time. And without any investment in personal selling. After all, why should you waste your valuable time talking to a prospect that isn't already highly qualified, and predisposed to buying from you? The key to profitable sales, marketing, and advertising lies in the response. Yet 90% of businesses fail to ask for, and track incremental response in their advertising. The only thing they track are sales, and then wonder why their results are so abysmal. Why Is Incremental Response So Important? Because it tells you what you're getting, so you can change what you're giving, until you get what you want. The majority of people need to be exposed to your value proposition more than once before opening their wallets anyway. Why not play an active role in the process, and track the response you get to each successive stage of commitment? Think of a pyramid, with rows of blocks piled one on top of the other. The wider you build each row, the better your chances of getting to the top. If all of this sounds just too simple, and you don't believe it has the power to line your pockets with all the money you want, think again. There are millions of businesses out there that just don't get this. Nobody knows for sure how an individual will react to a given message. But en mass, human nature is as predictable as the hands on a clock. If you broadcast a message, the collective response will consistently come back to you within an amazingly small variance. So measure your response, try things, and repeat. It's that simple. Set up a few pay per click campaigns on google, track your investment in real time, and start experimenting to see what kind of desirable actions you can get your visitors to take right away when they read your sales message. You get instant feedback, and changes are no cost. The whole set up runs for about the cost of a few cups of coffee a day. Think of it as your own personal marketing laboratory. When you find something that works, you can replicate it in other more costly forms of media. And remember, it doesn't matter if you're selling printed circuit boards, herbal remedies, or anything in between, the same principles apply. Copyright 2005 Daniel Levis Daniel Levis is a top marketing consultant & direct response copywriter based in Toronto Canada. Recently, Daniel & world-renowned publicist & copywriter Joe Vitale teamed up to co author "Million Dollar Online Advertising Strategies - From The Greatest Letter Writer Of The 20th Century!", a tribute to the late, great Robert Collier. Let the legendary Robert Collier show you how to write words that sell...Visit the below site & get 3 FREE Chapters! http://www.Advertising-Online-Strategies.com/ad-strategies.html
MORE RESOURCES:
Internet-Marketing - Google News |
|
|
|
RELATED ARTICLES
Online Promotion Ideas: How To Use 10 Free Bonuses To Increase Your Sales & Profits Free bonuses are like honey that can get your website visitors hooked to you and make them to keep buying from you.So, below are some online promotion ideas to help you implement this. Online Sales: 10 Heavy Duty Tactics To Sky-Rocket Your Online Sales Here are the 10 heavy duty online sales tactics that have helped me to sky rocket my sales:1. Add extra subjects to your web site. 5 Fast Ways to Improve Your Website Building a website is easy. Building a successful e-business is another thing altogether. Five Simple Steps To Make Money Online This New Year Most people in a new year make resolutions to make more money and attempt to make money online. However it is also true that a vast majority of people fail to actually make money online. Marketing Tourism Online, Part One: The Basics This is part one of an article series which will introduce some basic strategies, considerations, elements, and techniques for marketing tourism products online. We plan to update and refine these articles as situations change and when we have new knowledge to present. 5 Things More Important to Internet Buyers than WHAT Youre Selling II Web commerce is all about courtship, not salesmanship. In life, a suitor can't go from first date to the engagement ring in one afternoon. Niche Marketing, Niching Niches for the Ultimate Payoff Niche Marketing, in simple terms is all about targeting hot topics, providing the answers, and making them available to search engines and you.Staying with the basics, here are just a few steps required in creating a Niche Market:1. Online Sales : 10 High Decibel Tricks To Magnify Your Sales Online sales is like a fine art and you have to learn the ropes on how to convert traffics to buyers.Below are online sales secrets to help:1. Top Ten Ways to Attract Targeted Local Customers With Online Marketing Does your business have a Web site? Have you missed the idea that it can be your 24/7 virtual marketing machine? Do you wonder how it could bring you minions more customers and clients to your "brick and mortar" location?The biggest mistake local businesses make is not using the Internet to let potential customers and clients know who they are, who they can be by offering valuable content to attract them back again and again, and why they are the first choice over their competition.Did you know that many of your local potential customers will Google your Web name or your name to see what you offer and how you may be their choice over others? Today people are much more Internet savvy. The Right Mindset : Key To Success In Online Business Today we are going to discuss a very important requirement to succeed in online business. In fact it is the important and essential ingredient of any successful venture. My Wacky Test Marketing Experiment Succeeded In a previous article I recounted engaging in a wacky piece of test marketing - and now I'd like to provide you with a progress report.I set up a temporary website with a sales pitch for a product which I had yet to create - and cheekily signed off with a visitor survey request instead of the customary options to purchase. How to Market Your Web Site with Ethical Linking Your web site's search engine rankings are determined in part by the popularity of your site. This link popularity is a function of the quality and number of other web sites that link to your site. Internet Marketing Online: How To Help Yourself By Helping Others If you want to go far in business, and be a roaring success, you must understand that your success depends on others.This is an important success secret in internet marketing online. Creating Multiple Streams Of Income Part 1 One day I was talking to a friend who had made his money in real estate. He had bought apartment buildings, paid them off, and now lives off of the income his building bring in month after month. Being Part Of Groups There are many different ways to have fun and socialize on the internet. One of the most fulfilling things that you can do is join one of the many social groups that exist. Believability - Youve Either Got It or You Aint! Believability is what's missing, and the majority of all businesses have the same problem. They advertise Institutionally, they fail to inform and educate their potential customers, they believe (and sometimes it's true), that they have the best product/service in their field. Keys To Successful and Profitable Niche Marketing The market world is increasingly becoming specialized. Instead of offering a wide variety of goods or services, businesses prefer to cater to a select few. How You Can Acquire Exclusive Rights To Products; Part 1 of 2 If you have a marketing business, chances are you get excited at the prospect of acquiring a new product to sell. One challenge to marketing, especially over the Internet, is the amount of competition. Finding The Right Internet Marketing Technique For You Finding the right Internet marketing technique that works best for you is probably going to be trial and error. Different web marketers have found their successful by using different marketing ideas. Use Photos as Part of your Marketing Arsenal Photos should be important parts of your marketing. The photos are useful- to document your offers- to achieve positive acceptance of what you are displaying- to function as eye catchers- to bring the buyers in a general positive mood- to create identification with the use of your product.
|
| home | site map |
| © 2006 |
