| |
| |
|
Internet Marketing Information |
|
|
|
Do You Market To These Emotions Online?
What can Mother Theresa and Charles Schwab teach you about marketing online. Certainly these two historical figures saw two vastly different worlds in their lifetimes. Mother Theresa spent hers with the poorest of the poor, while Charles Schwab spent his with the richest of the rich. But look at these two famous quotes. "There is more hunger in this world for love and appreciation than for bread" Mother Teresa "I have yet to find a man, however exalted his station, who did not do better work and put forth greater effort under a spirit of approval than under a spirit of criticism." Charles Schwab Do you see the underlying thread? Regardless of who you are selling to, from one end of the social spectrum to the other, and everywhere in between, human beings are looking for appreciation, and approval, above all else. Show your customers how the use of your product yields a sense of importance, and recognition, or how it helps them avoid embarrassment and indifference, and you will make many more sales than if you simply describe the qualities of your product. But it takes a certain kind of selling to pull this off. While your advertising can speak directly about the features of your product, and explain what those features do for your customer, it is much more difficult to transfer emotional meaning with the same directness. Yet it is the emotions that trigger desire in the buyer. As an advertiser, it is your job to bring those desires that already exist in the buyers mind to the fore. To stir them to life, so to speak. And the best way to do that is through indirection. By wrapping your sales message up in a story, you give your prospect permission to imagine. You're not telling them how they should feel. They instinctively project themselves into the tale. They can't help themselves. It's what we all learnt to do as little children. Remember this. Without imagination, there is no desire, and without desire, there is no action. When someone comes to your website and reads your copy, do they see themselves using your product? Do they see themselves living the results of using it? Even more importantly, do they see others approving of them, and appreciating them for having done so? That may sound like a strange way of thinking about a product, but let me give you an example of what I'm talking about. Let's say you're selling a diet plan. How do you use indirection and storytelling to trigger your prospect's desire for it? You might talk to your overweight potential client like this... ---------------------------------------------------------------------------------------- Imagine yourself walking briskly along a hot, sandy, sun drenched beach. An azure haze hangs over the skyline as the warm wind caresses your bare skin. As you stride confidently to your favorite spot, your breathing is normal, and your body relaxed. You smile to yourself, knowing you could walk for miles like this without becoming fatigued. The beach is busy, and as you glance around you catch the eye of someone of the opposite sex. They smile at you, and you smile back. You walk assuredly into the water, and swim a couple of hundred yards out and back with ease. Lying back on your towel you can't help but think? 'Life Has Never Been So Good' OK, now stop dreaming, and answer this question. Did you have a little trouble seeing yourself in that picture? If so, then take heart. A slim, sexy figure and abundant self-esteem can now be yours, thanks to the amazingly simple and easy to follow... ------------------------------------------------------------------------------------------ Do you see how indirection works? You don't have to come right out and tell your potential client people will appreciate them, and approve of them as a result of what your product can do. You don't have to tell them they'll no longer feel embarrassed by their weight in social situations. The story does it for you. Now you've got their undivided attention, and a real chance to prove your product is unique and that it works. Copyright 2005 Daniel Levis Daniel Levis is a top marketing consultant & direct response copywriter based in Toronto Canada. Recently, Daniel & world-renowned publicist & copywriter Joe Vitale teamed up to co author "Million Dollar Online Advertising Strategies - From The Greatest Letter Writer Of The 20th Century!", a tribute to the late, great Robert Collier. Let the legendary Robert Collier show you how to write words that sell...Visit the below site & get 3 FREE Chapters! http://www.Advertising-Online-Strategies.com/ad-strategies.html
MORE RESOURCES:
Internet-Marketing - Google News |
|
|
|
RELATED ARTICLES
Internet Marketing is Changing Right Before Your Eyes! There's no doubt about it . . The Naughty Niches: Potential Gold Mines or Business Killers? Okay, so you're looking for new ways to grow your online business and you can't help but notice all those adult oriented matchmaking sites popping up (literally) all over the place. After awhile you begin asking yourself if it's time to replace or augment your G-rated online dating affiliate links with companies offering something a little more seductive. Two Steps to an Investment-Free Online Empire If you're like most of us, you're not on a budget that allows you to spend massive amounts of money on advertising for your Internet marketing campaign. With that in mind, let me show you a fairly simple two-step formula for profiting online with little or no investment. A Person Of Value One of the "secrets" in Internet Marketing is knowing that you need to be patient enough to develop the kind of business building savvy that people want. It takes time. Website Marketing: 10 Proven Uncommon Tactics Ways To Accelerate Your Profits Would you like to accelerate profits at your website?Here are the website marketing tactics to do so:1. Make copies of your web site in many different languages. Product Marketing for Home Based Online Businesses If you are like most internet based home business entrepreneurs then marketing your product and driving increasing traffic to your web page is essential to increasing sales. The challenge is to market your products and increase your traffic and to do it affordably or even for free. Build the Snowball and It Will Run Setting up your own online business can seem extremely daunting. Whether you've already got a business and want to sell products and services online or want to start from scratch with a new business, there is a great deal to think about. The Secret To Having A Successful Online Business For three years in Internet Marketing, I've tried to find what the secret was to having a successful online business. During the first 9 months it was pure money-loss. If you Sell a Product, Use Online Marketing, Part 1 When you offer your products via an email campaign to get people to visit your Web site, you reap many rewards-you create more profit, spend a lot less time promoting and marketing, and get to be known as the leader in your field. 1. 10 Things the Work at Home Online Business Owner can Do to Improve their Search Engine Rankings Search engine theory is great but most Web Masters Say Show me the Results. These 10 easy to follow tips are sure to boost your Page rankings for a Targeted Keyword or Phrase. 4 Reasons Why Having Your Own Product is Essential for Serious Marketers I know what you're thinking, "Why is having your own product essential?" Quite simple really, without your own product you will never market to your full potential. We all want to make as much money as possible. See Abundance In Your Prospects I was privileged to have a good friend and great Internet Marketer to share this time-tested principle with me. And I am about to share it with you, too! The principle is called "abundance". Begin An Internet Empire! Well, I'd first like to talk about what exactly has inspired you to read this article. Was it just look that you've stumbled across it or was it because it was free or was it because you wanted a free and ultimately invaluable resource on starting your own Internet business. Internet Marketing Requires Lots of Patience! When you first make a decision to start an Internet business or to put your existing business online, it helps if you have a realistic appreciation of just how long it takes to break-even on your efforts. Usually, it takes several months!Putting up a business Website is just the beginning. Using Autoresponders In Your Online Business Autoresponders return previously stored messages or sets of messages in response to any email sent to that autoresponder address. Almost all paid web hosts and many of the free ones provide autoresponders as part of their hosting service. Simple Steps to a Great Banner Ad Everyone is using them now and if you're planning on creating your own banner ad then there are some things that you should know.Standard SizeI'll admit I made this mistake. Why Your Internet Business is Like the Stock Market As savvy stock market investors know, chasing after the one "hot stock" with the possibility of bringing instant riches is not a wise idea. You know the old saying, "Don't put your eggs in one basket". Marketing Automation For Small Businesses And Web Entrepreneurs Many Internet marketers wonder how they spend less time marketing their website so they can focus on delighting their clients and developing better marketing strategies to improve sales.They often ask:How can I be efficient as possible so that I don't waste time and money?How can I spend less time on activities so that I don't like (e. Sneak Up On Your Competition Dear Internet marketers: After going through a couple of months of frustration, I finally came up with ways to "sneak up" on my competition. I thought I would save you a lot of time, money and hard work and share, my experiance with you. The 2 Best-Kept Secrets Of The Internet It's a difficult task creating a website that brings you business. It's a full-time job where things seem easy at first but as soon as you start to explore the possibilities and appreciate the complexity of the task at hand it can soon start taking up ever increasing amounts of your time.
|
| home | site map |
| © 2006 |
