| |
| |
|
Marketing Information |
|
|
|
Whats Your NICHE Market - III ?
What effect are the baby boomers having on the economy I hear you ask. Folks, in 2005, the economy IS the boomers! Boomers represent the vast majority of the work force. There are 76 million of boomers in the US alone; they ARE the economy. (That is not an exaggeration; that is a statistical reality.) Baby Boomers represent only 28 percent of the US population - yet they represent 50 percent of the economy. The Baby Boomers are obviously aging and because of this are willing to spend anything to stay young, healthy and full of vitality. So keeping this in mind the NICHE market to take full advantage of (drum roll please) is the Wellness Industry. According to research, the wellness industry is headed for over ONE TRILLION dollars by the year 2010. This wellness movement will surpass the dot com revolution. Paul Zane Pilzer Economic Advisor to two presidential administrations and three-times New York Times best-selling author explains The Wellness Revolution. "The boom in the Wellness Business is ready to explode in a way never before in our history. At over 12 billion dollars in the U.S.A. and Canada this is just the tip of an ever-growing iceberg." Paul goes on to say ? "there's a great window of opportunity for network marketing companies to educate consumers about wellness products and services." "I see great opportunities coming for the network marketing industry because network marketing is clearly the best vehicle we have today, in the United States and around the world, to educate people about new products and services." "I see great opportunities for network marketing and network marketers because they're the fastest way to get the new information out there." (Exerts from An Interview with Paul Zane Pilzer By John David Mann and John Milton Fogg From Network Marketing Lifestyles Magazine Sept. 2001) So to summarise, the seemingly untapped NICHE at this time is the WELLNESS industry and your market are the BABY BOOMERS. To your Success! About the Author: Gillian Tarawhiti, is Founder and CEO of Community Training Centre, an Internet Marketing firm providing Online Training and Support to the new and not so new netpreneurs. Gillian is also the author of eBay Billion Dollar Goldmine and the creator of the Multiple Ripple Effect System © 2004. Permission is granted to reprint this article in print or on your web site so long as the paragraph above is included and contact information is provided to http://www.millionairerippleeffect.com
MORE RESOURCES:
Marketing - Google News |
|
|
|
RELATED ARTICLES
The Real Path To Big Bucks On The Internet! "Instead Of Wasting Time Trying To Hit The Lottery Of Internet Riches, Focus On Building Your Business One Sweet Income Stream At A Time!" Eric (one of my JV partners) experienced an epiphany yesterday. He had one of those rare moments of insight that can forever change your life. Make More Money with Marketing Metrics Do you know how effective each of your individual marketing tactics is? Many small business owners market in a vacuum. They spend money on brochures, advertisements and web sites with no real way to tie specific results to specific endeavors. Self Promotion Brings Business Success Your business success depends on your ability to promote your services, your products, and yourself. Fortunately, promotion is simple. Five Joint Venture Marketing Skills A Small Business Owner Must Have Joint venture marketing is a lucrative way of leveraging the assets of two or more businesses. It is the fastest way for businesses to achieve certain business goals and benefit their clients at the same time. Increase Your Profits Through Customer Loyalty The job of convincing your existing customers to spend higher and more often can be an extremely tough task. There are many ways of achieving customer loyalty. Why Trying to Get the Appointment Can be a Recipe for Dis-Appoinment Why Trying to "Get the Appointment" Can be a Recipe for Dis-AppoinmentLast week, this e-mail from Jack arrived in my inbox:To: Ari Galper From: Jack Subj.: Help! I need to get more appointments Dear Ari,I've just coined a new disease for the medical books, and I'm hoping you can help me cure it. Loyalty Cards Systems - Beware, Some Should Be Avoided Recently, I discussed a loyalty card system with a vendor who was selling quite a number of his systems to restaurants. I was shocked to discover the lack of detailed information that this vendor catered for, and the opportunities the system he provided squandered. Lack Of Business Isnt Always The Problem When you're just starting out in business, it's a safe bet that you need more clients. But what if you have been up and running for a while, and you're still not making as much money as you would like? You may be in the habit of thinking that attracting new clients is the answer, but this isn't always the case. Refresh Your Web Site So you have a Web site. And so does most every business these days. Why You Buy, Part Two More of the findings of the recent studies in behavioral economics:Webers LawA change of stimulus is more emotional and motivational, according to the base: Most subjects tested would drive across town to save $10 on a $20 item, for example, but not to save $10 on a $500 item. The lesson for sales people? If you won't lose a sale on a thousand-dollar couch over $10, sell the other benefits of the couch in your sales pitch. Your Ultimate Competitive Advantage The biggest secret to success in business is to always maintain a competitive advantage in everything you do. One of the best ways to get and maintain a competitive advantage is to always make it as easier for your prospect or customer to say yes than to say no. Marketing Apathy Solutions: 10 Solutions for Overcoming Apathy Beginning Today Are you suffering from feelings of indifference or a lack of concern when it comes to marketing your business? Do you lack the passion that's necessary to attract customers to your business?Marketing apathy, characterized by feelings of passiveness, disregard, and a lack of interest is widespread among today's businesses. This attitude is like putting a roadblock between you and your success. Calling All Carbon-Based Lifeforms Many businesses want to market to all carbon-based life forms. They won't take the time to really understand their audiences from geographic, demographic and psychographic perspectives. Basic Brand Building A brand is the essence of who you are. The more powerful the brand the more memorable you will become. Connect to Your Customers with Superb Sales Letters In the age of e-newsletters and e-mail, you may not consider a sales letter, sent through the regular old postal service, as a viable means of contacting your target market. But the traditional sales letter has not gone completely by the wayside. Getting Ideas for Your Postcards If you're going to do postcard marketing on an ongoing basis, it's a good idea to have a collection of cards to inspire you. In advertising and marketing circles, this is called a "swipe file. How to Win a Price War Any economics student can tell you that price is a matter of supply and demand. The market will bear a certain price point and settle into equilibrium. Motivating Your Target There's just no time to waste in a cyber day; competition for your target's attention has always been stiff, but now it's just killer. There's less time and more to do, more to see, more to read--ad infinitum. Does Your Marketing Pass This 10-Point Test? Good marketing, whatever form it takes, always meets certain criteria. That's what makes it good. How to Promote Yourself Or Your Company Through Award Competitions There isn't a day that goes by that I don't receive some sort of announcement about an awards competition. We get so many, in fact, that I have created a special place on my website where you can learn about what opportunities are awaiting.
|
| home | site map |
| © 2006 |
