| |
| |
|
Marketing Information |
|
|
|
You Cannot - Not Market
Everything you do - or don't do sends a message and marketing is about sending messages. You can market well or you can market poorly, but you cannot - not market! What message are you sending with your dress, stationery, phone message and printed materials? Is it the message you intend to send? Your prospects don't listen only to the message you want to send - they observe and interpret your unintended messages as well. You brag about quality but your letters are full of typos. You claim speedy service yet it takes days for you to return phone calls. You boast that business is good then you drive up in a rust bucket. Shame on you. The unintended messages you send can kill your business. Marketing should be part of everything you do. If you love what you do - we can tell. That is the best marketing you can do. Show every client, prospect, and colleague how much you love your business and how confident you are in what you provide. Define your mission in business; what sets you apart, why should clients buy from you. Then check all your messages to test for the consistency of your messages. Inform your staff that they're all in marketing. Make sure they know the message you want to send and help them send that message. Equip them with the tools they need. Marketing is not just the ads you place - it goes much beyond that. © George Torok is coauthor of the national bestseller, Secrets of Power Marketing - Canada's first Guide to Personal Marketing. He delivers keynote speeches, seminars and coaching programs to help organizations grow. You can reach him at 800-304-186 To register for your free monthly marketing tips visit http://www.Torok.com
MORE RESOURCES:
Marketing - Google News |
|
|
|
RELATED ARTICLES
Radio Ads That Get Results Radio advertising can be a small business's best friend. It's relatively inexpensive, very effective, and allows you to target your audience pretty specifically. T.E.A.M Profit As you network and meet other business owners, keep this philosophy in mind: "Together Everyone Achieves More Profit"Remember this when you meet someone with a business that serves your target market. Think about how each of you can work together to achieve more and grow your businesses. Optimizing Your Email Marketing Email CampaignsEmail marketing can be a tremendously valuable tool for web businesses. Because it is so fast, cheap and easy, and because it is everywhere, email lends itself ideally to direct marketing. Multicultural Marketing - Taking Care of Business At Hand Multicultural marketing mirrors the changed face of America and is getting the attention of small-business and other organizations looking for an edge in diverse ethnic markets. "Gone are the days when businesses succeed with a 'one size fits all' approach to marketing. B2B Marketing - Why it Should be Subtle Subtle adj. Showing or making, or capable of showing or making, fine distinctions of meaning. Five Mistakes Absolutely Guaranteed to Drive Away Your Best Clients We all work hard to attract even one paying client. In fact, we work hard to attract serious inquiries. Mortgage Marketing - How to Write a Mortgage Marketing Sales Letter That Gets Results! Have you ever sat down to write a sales letter and been at a complete loss where to start? It happens to all of us.Sales letters are hard to write. Turbo-Charge Your Viral Marketing- Five Easy Ways The world of marketing has changed. With increasingly better educated and more skeptical consumers, marketing methods must be increasingly accountable. Five Joint Venture Marketing Skills A Small Business Owner Must Have Joint venture marketing is a lucrative way of leveraging the assets of two or more businesses. It is the fastest way for businesses to achieve certain business goals and benefit their clients at the same time. Mortgage Marketing and Advertising - The Magical Ingredient Do you offer superior service, consistently close loans on time and overall are more adept than your competitors, yet you're struggling to figure out the mortgage marketing and advertising puzzle?For many loan officers, marketing is a real puzzle. Your expertise is in pricing loans, closing them on time and rendering quality service. Inform vs. Excite excite v. 1 a: to call to activity b: to arouse to feeling 2 a: ENERGIZE b: to produce a magnetic field in 3: to increase the activity of 4: to raise to a higher energy level syn see PROVOKEA lot of marketing doesn't do the whole job. Marketing Is A Long-Term Investment "Dig your well before you're thirsty" is the title of a wonderful book by Harvey Mackay. It is smart advice for investing your money, "Save your money before you need it", or growing your business, "Market today for tomorrow". Is CRM Technology Living Up To the Hype? Over the last few years the buzz about CRM (Customer Relationship Management) has grown extensively. It seems that every Sales & Marketing executive is talking about it. How to Start a Big Mail Service A BIG MAIL SHOULD CONTAIN:At least three to four Mail order Magazines Circulars containingoffers or interest to new mail order dealers. Circulars which theBig Mail Dealer has been to mail. Fundamental Strategic Marketing Mistakes to Avoid This is a pretty tough global economy and it is critical for a company to leverage every bit of their marketing resources. So, if this is the case, why are so many companies shooting themselves in the proverbial foot by breaking some of the most fundamental rules of marketing? It's a very simple question with complex answers - here are some of the pitfalls to avoid:1) Believing a second rate web site communicates integrity: So many web sites are just plain funky looking (graphics, text, menus, etc. Sponsorship: A Key to Powerful Marketing Sponsorship is the fastest growing form of marketing in the U.S. Focusing Your Marketing Efforts One of my favorite quotes is often used to describe goal-setting -- but it applies equally well to your marketing efforts. We start with Alice lost in the woods in Wonderland, where she comes upon the Cheshire-Cat. What's Next? A Guide to Marketing Your New Business Coming up with an idea, seizing the opportunity, and setting up a business was the relatively easy part. Now you are ready for the challenge of finding your customers, or at least make it easy for your customers to find you. Four Keys For Successful Foundation and Corporate Fundraising Earlier in my career, I worked for a training and technical assistance service provider with significant revenue from foundations and corporations. What was the key to success? It was targeted fundraising based on the needs of the donors. Fair Measures Corporation A case study in online "thinking outside the box" The Fair Measures Corporation Web site, at http://www.FairMeasures.
|
| home | site map |
| © 2006 |
