| |
| |
|
Marketing Information |
|
|
|
Three Alternative Methods On Getting Quality Testimonials with Bonus
Here are three alternatives to increase your testimonial numbers or their quality. Create an online diary or blog, use an auto responder method, set up a form on your web site or set up a survey. 1 -- Set up an Online Diary Usually an online diary is a fun way to keep friends and family up to date on what is going on in your life. Online diaries can also be used for testimonial submission with conversational style recommendations about your product/service. Online diaries are offered on many web sites, even famous persons like Oprah, Dr. Phil, or Tony Robbins. You set it up on their site and paste the page link into your "thank you for purchase" auto responder, on your web site or into other marketing materials. Include a 1-2-3 learning experience on what is included in a good testimonial with various examples. People will appreciate the learning opportunity by taking the time to complete the process. In addition, their quality will increase. Online diaries are updated frequently, thus giving a higher perceived value. They also have a warmer conversational style that increases reader connection. Because a diary is considered "private", it increases curiosity and they will read longer. Two additional blessings are that you will save transfer time and others will read the other comments. The offside is that you will want to monitor the entries to avoid some kids having fun. You can also enter regularly updated customer comments received through other means on the product/service improved their life. You can increase credibility by including the customer's profile. Include their picture or audio testimonial or a video segment of them using the product. You can also scan in and include handwritten letters or notes you receive. A blog is an upgrade of the online diary with additional controls. There was online diary software available to help you set up your own online diary, however, blog software replaced it. Resources: Set up your own diary at: http://www.diaryland.com/. They provide a personalized URL: your-name.diaryland.com. I recommend this resource because I like the personalization capability. Here is a course on how to set up an online diary at: Here is some great startup information on blogs: 2 -- Auto responder Method After they make a purchase or receive a freebie set up an automatic auto responder requesting a testimonial. You can include a link to the online diary as the only choice or as part of multiple submission options. If you offer an ecourse, forward them a progress report request. This can easily be set up in the auto responder system for easier production. Ask them no more than 3-5 questions that don't encourage yes/ no answers. Ask them to rate their learning experience or make suggestions too. Resources: All about auto responders: http://marketing-of-training.com/expert_advisors/ask_massimo/2002-03-23.htm How to Write a High-Profit Auto responder Series http://javafaq.nu/article232.html How to Use an Automatic Responder for Effective Prospect Follow-up http://www.isitebuild.com/automatic_responder.htm 3 -- Fill-in-the-Blank or Multiple Choice Form You can design a "fill in the blank" or "multiple choice" form in HTML or in text. HTML is easier to complete yet can take too long to down load if long or in some international browsers. You can send the form through an auto responder system before or after completing something. They make the purchase you automatically send them the form. The form makes submission easier for them to complete and will increase the response rate. There are software packages and vendors who will set up this form and track the results for you. Resources: How to Write HTML forms: http://www.cs.tut.fi/~jkorpela/forms/ 3. Web Survey Collecting Use web surveys to gather their recommendations. There is software to help you create surveys and track the results. Survey hosting can be an online based or PC-based product. Web Survey Software Perseus Software: Free trial offered, several versions available, price range $495-$995 http://www.perseusdevelopment.com/softwareprod/download.html Survey-Said software http://www.surveysaid.com/survey-software-introduction.html Hosted Software http://www.hostedsurvey.com/ Survey Pro http://apian.com/ $1195 Survey Vendors SurveyMonkey.com http://www.surveymonkey.com. Basic is free, upgrade is $19.95. They offer a great comparison chart that I found very interesting. Free White Papers, Articles, and ebooks on Survey How-tos. How to conduct a web survey: http://www.websurveyor.com/create-an-online-survey.asp Top-10 Web Survey Issues and How to Address Them http://www.digitalbiz.com/pages/library/research/top_10.html Set Your Web Survey Goals http://www.workz.com/cgi-bin/gt/tpl_page.html,template=1&content=1326&nav1=1& Perseus offers seven different white papers that will expand your knowledge on taking surveys. http://www.perseusdevelopment.com/surveytips/whitepapers.html *** BONUS ON AVAILABLE ON THIS SITE *** Four areas that will increase the quality of your testimonials: 1. Ask them what their goal was for using the product/service Catherine Franz, a Certified Professional Marketing & Writing Coach, specializes in product development, Internet writing and marketing, nonfiction, training. Newsletters and articles available at: http://www.abundancecenter.com blog: http://abundance.blogs.com
MORE RESOURCES:
Marketing - Google News |
|
|
|
RELATED ARTICLES
Marketing On The Cheap: Join The What? Your local Chamber of Commerce.Now before you stop reading, I assure you this really works, and no, this is not an advertisement for the Chamber of Commerce although it may read like one. Are You Overlooking Your Hidden Profit Centers? There are other names given to "Back-End Selling". You may think of it as follow through, or maybe VALUE added. Off the Shelf Small Business Mapping Software All small businesses can benefit from inexpensive off the shelf CD Rom mapping software. If you own a business you need to where your customers are coming from, where you would like to expand your sphere of influence to, where your competitors are located and how to route your delivery vehicles. How to Write Irresistible Promotional Pieces that Attract More and Better Clients Whether you're creating a sales letter, a brochure, a newsletter, or any other business promotional piece, you need to write in a way that not only explains your product or service, but that also compels your prospects to contact you. A well-written promotional piece entices people to seek out more information, whether it be via a phone call, an e-mail, or an in-person visit. Hispanic Market Reality and Purchasing Power How many Hispanic people live in the US currently. Well there are 35. How to Use Business Cards to Network and Market Your Business You've had one thousand of the finest, most eye-catching business cards printed. Now, what do you do with them?Networking with business cards is one of the most cost effective means of marketing your business--and yourself. Dramatically Improve Your Marketing Results With These 6 Simple Steps What if there were things you could start doing now that could help you to market more successfully in the future? Even if you didn't have your marketing act together over the past year. Well, there are. Michael Jackson, Classic Marketing Blunders And Your Wallet! You couldn't help but be captivated by the unbelievably cute kid with the amazingly controlled falsetto voice and electric dance moves. He was only 10 years old, when he exploded onto the music scene, along with his brothers as the lead singer of the Jackson 5, but he had the stage presence of a twenty year veteran. Have You Captured Me Today? There are many Web sites I visit every day and will probably never return to again. It's not that I didn't like the site, or that I wasn't interested in the topic, services, or products offered. How to Write a Fundraising Thank-you Letter for Example (Includes a Free Sample) Thank-you letters are one of the most important letters that your non-profit mails to donors. They remind donors that they made the right decision in supporting your organization. Perceived Value Is In The Eye Of The Beholder Q: My partner and I are having a hard time coming up with what we feel is the perfect price for our new product. We know what competing products sell for, but we don't know if it's better to price our product cheaper than theirs or charge more based on what we think is a superior product. Tricks of the Trade: Design your Booth for Maximum Impact The fight for your customer's attention at a tradeshow has never been so intense. Budget cutbacks in the travel sector means that buyers spend less time than ever at shows. Multicultural Marketing - Taking Care of Business At Hand Multicultural marketing mirrors the changed face of America and is getting the attention of small-business and other organizations looking for an edge in diverse ethnic markets. "Gone are the days when businesses succeed with a 'one size fits all' approach to marketing. It Takes Two - How to Cultivate Profitable Alliances "Cross promoting with other businesses can give you a significant advantage over the competition, with many benefits and cost savings." -Heidi Richards-More and more competition in the marketplace is making it necessary for companies to find creative ways to connect with customers and prospects, to enhance brand identity and attract top-notch employees. Top Five Tips For Designing Marketing Strategies That Get Results "But this won't work" said Steve. "I've tried it in the past and had no response. Fair Measures Corporation A case study in online "thinking outside the box" The Fair Measures Corporation Web site, at http://www.FairMeasures. Wooing Women With Packaging In just one month three California vineyards have introduced new wine product lines specifically targeted to women. The product offerings are intriguing with names such as "White Lie" and "Mad Housewife" to the latest introduction "Working Girl White. How to Write Fundraising Letters That Motivate Donors To Make Donations to Your Non-Profit Motivating strangers to give their money away is one of the hardest jobs around. It's difficult to do face to face. Nice Guys Finish First Volunteering your services can be an excellent way to form new business relationships and raise your business's profile while lending a hand to a good cause. However, unless you take care, it can also become all-consuming, with little return (besides creating good karma). These Four Things Will Make Your Direct Marketing Successful Direct marketing is built on four things. The other way to look at it is that when you think direct marketing is not working only one of four things can be wrong.
|
| home | site map |
| © 2006 |
