| |
| |
|
Marketing Information |
|
|
|
Off The Shelf Software for Making Business Lists
Available to all small businesses are business lists, which come on CD ROMs. This off the shelf business list software can help you in your small business. You can see what is in your marketing area and target those business customers which could be potential clients. You can also use it to make a list of all those companies which might be competitors of your. Any small business can have at their disposal on CD ROM incredible lists of industries. Here are some of the CD ROM programs we recommend that you buy and use to create customized lists: Select-A-Phone Deluxe Business Power Finder Business Phone Disk Business American Yellow Pages 16 Million Business Listings You can search by city, area code, zip code and SIC code (Standard Industry Code). These lists can be customized by the different types of businesses within your small businesses trading area. By cross referencing data, you will end up with the name of each company, their physical address with respect to the world, their street address, telephone number, fax number, e-mail address, number of employees, names of key executives, etc. Then all this data will be hidden behind a small flag on a map of their company's exact location. When the flag is clicked on, the data will appear in a box. If the company is a fortune 500 company, you can then get a complete stockholders report with ten year graphs and charts of revenues/losses, balance sheets, subsidiaries, home offices and a complete list of executives. All this information is on another CD ROM called "Multimedia Business 500" produced by ESX Interactive; you can also have graphics and chart data available on any company that is publicly traded. Probably more data than you will ever need to know; but it helps to know about the company when we make a personal sales call. It impresses executives. Of course, that's not hard. Almost anything innovative impresses these people because they live in a very structured environment and are trained not to think, only to respond and act according to set guidelines and procedures. It will really blow them away if you decide to tell them how we found out all that information. Knowledge is power; information is priceless. Have it all on CD ROM; think about it "Lance Winslow" - If you have innovative thoughts and unique perspectives, come think with Lance; www.WorldThinkTank.net/wttbbs
MORE RESOURCES:
Marketing - Google News |
|
|
|
RELATED ARTICLES
Simple Marketing Strategies Versus an SEO Line of Attack! Each and every day those of us on the Internet are bombarded with information about Search Engine Optimization and all that goes along with it. For the majority of folks who are promoting a business online, this can often lead to confusion especially when it comes to understanding key words, meta tags and title tags. How to Give Your Biz a Boost with a Summer Marketing Makeover Are you on track for hitting all your business goals for the year? A quick check-up of your promotional efforts can reveal "week spots" and help identify what needs tweaking to give your business a healthy boost in the next few months. Here are five key areas to focus on with your mid-year marketing makeover. Referrals . . .The Secret Weapon Are you getting referrals from you customers? If not, you are missing a lot of sales. Think about many of the sites you visit on the web. More Marketing Dope Direct marketing can make you very successful, but you've got to understand the basics. Here are some more gems of the industry that can take you from being a diamond in the rough to the luminous bling-bling. Why Referral Business Is So Valuable With so much money invested on innefective advertising, it's time to look at some good old fashioned ways of generating new business. One tried and tested way is by referral. Unleash the Power of Post Cards Direct mail marketing is essential for a business to survive.Choosing the correct materials can make the difference between success and failure of your marketing campaign. Secret of Strategy - Part 1 A step-by-step guide to creating a growth strategy based on your current situation and future possibilities. I'll bet you think you already have a strategy. The Easiest Marketing Plan Youll Ever Find When it comes to marketing there's simply too many choices. I often find clients are totally perplexed about which marketing tools they should use and how to use them. John Kerry, Amazing Direct-Marketer! If you want to uncover a little secret about how John Kerry and the Democratic party is "building their e-mail list", with literally thousands of qualified leads.. Can Message Board Marketing Work For You? One of the things that makes the Internet fun is all the message boards and forums. You can sound off about nearly anything, get and give advice, and even build a relationship or two. Successful Surveys: 10 Tips for Better Results Why would you use an email or online survey when you could simply call your clients and customers and ask for their input?Lots of reasons.- standardization - easy to get large numbers of responses - easy to tabulate, analyze - easy (and often fun) for your clients and customers - inexpensive - non-intrusive - time-efficient (for you, and for your clients and customers) - protect your customers' anonymity (if important) - professional - no "cold calls" - no answering machines!And have you figured out how long it would take to have 100 fifteen-minute conversations instead? (I don't have to do the math to know that it's WAY too long!)So in this article, I'm going to talk surveys. Know Thy Competition BREAK FROM HO-HUM MARKETING ? IT'S TOO BORING! Once you break from ho-hum marketing, and learn to put your deeper beliefs and values into your promotion, a remarkable thing will happen: You will beat your competitors at every turn, attract precisely those clients who really need and appreciate the products or services your company provides, and have a really good time in your business. In other words ? once you know what your clients really value, and how you are different from your competitors then it's an incredibly simple process to promote your company's products or services. Referrals - How to Get Them Referrals are an extension of Networking. If people like you and like the sound of your product or service, then there's a good chance they'll tell other people about you. Marketing, Lead Generation, and Research: A 3-in-1 Solution I Hate Cold CallsLong before I started my business, I realized that I wasn't good at telephone sales and that I would need to generate leads in another way. I developed a sure-fire way to generate those leads, interest in me, and my business, through the use of telephone market research. What is a Marketing Plan Anyway? Building a business that grows steadily in size and profits is like building your dream house. First, you identify what kind of home you want, then you and your architect plan and create blueprints for your house, then you'd build it, move in and enjoy it. Direct Mail Marketing Done Correctly, Cannot Fail So how do you do it?Direct mail marketing. When it comes to marketing your product or services there are two basic challenges:1. Telemarketers Dont Like Them? Heres An Idea For Ya! Telemarketers.. Big Money With Folios One of the easiest, if not the easiest, ways of getting startedwith a profitable mail order business of your own is through thepromotion and sale of money-making folios or reports. Generally, the beginner purchases a series of thesereports-complete with reproduction rights. What Are Focus Groups & How Do They Work? Businesses and other organizations use focus groups to research consumer and public opinion concerning a variety of issues. Corporations look to focus groups for general help in selling their products to the world at large instead of any type of direct marketing efforts. Great Marketing is Like Making a Great Movie KNOW YOUR AUDIENCEThe Oscars will be handed out soon, and it's a perfect time to keep this in mind: If you're a business owner or manager, it's wise to think of yourself as a great film director who's telling a story. Having directed films, stage, television, and stage productions we noticed that the principles of great directing or filmmaking apply exactly to great marketing.
|
| home | site map |
| © 2006 |
