| |
| |
|
Marketing Information |
|
|
|
T.E.A.M Profit
As you network and meet other business owners, keep this philosophy in mind: "Together Everyone Achieves More Profit" Remember this when you meet someone with a business that serves your target market. Think about how each of you can work together to achieve more and grow your businesses. The following case study shows how to grow your business using the T.E.A.M Profit concept: Ted is a Real Estate Agent specializing in working with residents who want to purchase fixer upper homes. His target market consists of busy professionals who have more money than time. His prospects are interested in investing in homes that are structurally sound but in need of cosmetic improvements that will increase the value of the home. Ted is struggling to attract clients despite the fact that there is a viable market for his niche. Ted starts to attend more networking events in an effort to market his business. Instead of meeting anyone in his target market at the networking events, Ted meets a Home Inspector, General Contractor, and a Real Estate Appraiser. Using the T.E.A.M Profit concept, Ted is able to leverage his new contacts into accelerated business growth for all of them. Remembering that: "Together Everyone Achieves More Profit by helping each other", Ted comes up with solutions that will help him and his new contacts attract more clients by working together. Ted formed a strategic alliance with the Home Inspector that resulted in Ted's clients receiving a discounted rate on their Home Inspection. This added more value for the clients because they didn't have to waste their valuable time searching for a Home Inspector. They were also assured that their home was structurally sound before they invested in it. Ted's strategic alliance with the General Contractor provided his clients with special packages for their home improvement needs. Ted's strategic alliance with the Real Estate Appraiser provided his clients with another solution to their needs. Once the home improvements were completed, the Real Estate Appraiser determined how much value was added to their new investment. Ted's clients were satisfied with his value added services and referred new clients to him on a regular basis. Everyone in Ted's T.E.A.M Profit circle were also satisfied because they were now able to attract more clients with less effort and in less time. How can you apply the T.E.A.M Profit concept to accelerate your business growth? Copyright 2004 Black Unicorn Communications, Inc. All Rights Reserved Black Unicorn Communications helps Independent Service Professionals attract more clients in less time. Visit http://www.blackunicorninc.com for a FREE Business Success Toolkit, including the 7 day e-course: 7 Steps To More Clients
MORE RESOURCES:
Marketing - Google News |
|
|
|
RELATED ARTICLES
Youre Halfway There!...Or Not Part 1 The year is almost over and the last half of this year will fly by just as fast as the first half. Are you on target for meeting your business goals for this year?If you answered yes, congratulations! Keep reading for ideas that will help you stay on track. How to Avoid Giving Away Free Consulting After spending 30 minutes in a coffee shop with a potential client, I realized that the sheet of paper they were writing on was almost full; full of ideas that I had just given away for free. If you consult, coach, or are in the advice-giving field, you may have had a similar experience. How To Market A Seminar Have you ever left a seminar thinking: "I could have done a better job than that!" Before you start signing up attendees, take a few minutes to think about what you are getting into. Putting on a seminar involves planning, time, and money. Marketing Mimics Life Clichés. We've all heard them. How To Let Your Customers Search For YOU! - Part 2 First I want to welcome you to part two of the article 'How To Let Customers Search for YOU!', where you can learn how to attract new clients at any time you want. The techniques I describe here have proofed to work for me and a lot of other people. Developing a Contact List- Part One One of the most essential things to successful networking is your Contact List. When you start a business, developing one is the first step in promoting and marketing your company. 5 Tips to Grow Your Business Globally Entering into Global markets is a great way to organically grow your business. However, many small to mid sized businesses have a hard time, if they even venture to go global at all, entering global markets. How To Recognize Your Niche Marketing Agenda Starting a business, whether it's retail products or services, must establish their own "niche". It doesn't matter how great your products or services is, how great your sales letter is or your headlines, offers or what a great price you're offering. Knowing Your Customer Is The Key Without doubt, understanding what a customer's wants and needs are is one of the most important aspects of running a business. You must know your customer. Direct Mail Response Rates Mislead if You are Careless I could tell you that the average temperature in the world is 60 degrees Fahrenheit. But that fact wouldn't keep you from getting sunstroke in Cairo. Incestuous Relationship Between Football and Marketing Thousands eyes were fixed. Hearts were beating hard against the chests. Is A Marketing Plan The Same Thing As A Communications Plan? How does a marketing plan relate to an organization's communications plan? What are the differences? Is the marketing plan just one aspect of the communications plan? Should one consider combining them into a single document?A communications plan is a PART of your marketing plan. A communications plan is a focused strategy you use to get the word out about your business, product or service. The Marketing Recipe: Money, Marketing and Me - 3 Keys For Success You have a great product or service? Now, how should you market it?You have to make others know about what you have to offer. There is no good in having a great idea if you don't know how to sell it, right?Your motivation is financial independence (MONEY); you establish a quality product (your service), and you go out into the harsh competitive world and sell it (MARKETING) while you also sell yourself (ME)!Here are a few tips and a real example which you should keep in mind in order to prospect. Networking the Media The media is a business's absolute best friend. It is THE source of information distribution to the masses. Secrets of Trade Show Success The ropers at Annie Oakley's Real Western Dudette Ranch were all riding high in the saddle. It was just before their first ecotourism and adventure travel trade show in Chicago, and they just knew they would rope in big sales. Marketing to Hispanics/Latinos A powerful consumer market with annual spending power exceeding $350 billion, Hispanics-or should that be Latinos?-have become the largest minority group in the United States, and a marketplace well-worth looking into and with plenty to see--once you get the labels straight.Is it "Hispanics" or "Latinos"?Hispanics and Latinos have hotly debated that question for years, and apparently, picking one answer over the other means drawing political, social, and generational lines in the sand. Five Steps to a Web Site That Sells I'm always amazed that people would spend months to develop their web site, pay thousands of dollars to have it put together and then.. Generational Marketing Having run a multi-state franchise company with multiple brands it became obvious to me early on that if one were to properly respond to the needs and desires of your customer base; you must indeed, understand generational marketing. The X'ers have a completely different mindset than the "Boomers" or the "Matures. Universal Principals That Guide Business Growth Universal principals are those "self-evident" truths that have guided brilliant minds and withstood the test of time.Today, however, most of us forget to apply them consistently. How to Give Your Biz a Boost with a Summer Marketing Makeover Are you on track for hitting all your business goals for the year? A quick check-up of your promotional efforts can reveal "week spots" and help identify what needs tweaking to give your business a healthy boost in the next few months. Here are five key areas to focus on with your mid-year marketing makeover.
|
| home | site map |
| © 2006 |
