| |
| |
|
Marketing Information |
|
|
|
Print Marketing Campaign, Whats Important and Whats Not!
Every company searches to lure customers to their product. Unless you have a monopoly or unique product your marketing goal is to fulfill your customers needs with your products. Today finding that monopoly or unique program is virtually impossible, and even if you do find it chances are someone will copy it very quickly. Wouldn't it be great if your marketing budget was unlimited and you could try everything ( web, print material, television, newspapers, radio..), and you would be sure to get results. Unless your Microsoft, Google or Ebay chances are you can't afford to do that. The first thing you must do is define who your market is. Do you sell locally, nationally or internationally. Even if you could sell nationally or internationally is it worth it? In order to sell nationally you must have adequate resources both financially and in support staff. The market is greater than settling just for locally but your competition is usually greater as well. More and more we are looking at targetted marketting. Define your market, produce less selling material but direct it to those who you really have a chance to sell your product too. Develop a list of potential clients ( Dunn and Brad Street lists, Yellow Page Lists, Industry Lists, Industry Show lists,...). Once you have a list start compiling a database of potential clients who'd you'd like to market to. Consider Variable Data Marketing pieces or direct Email campaigns. Always try to address your customers needs rather than focusing on your product. You only have one chance to make a good impression. Firstly try to offer your potential client a discount or special offer for them to try you. They must have some incentive to differentiate you from your compettion. Your good name and reputation while great once they become existing loyal customers means nothing to a sceptical prospect. Avoid going the cheap route. Use a quality printer, create an exciting campaign, consider promotional products, or a professional web presence. You must stand out to make an impression. Once you get a bite from your campaign, you must service, service, service. As easily as it might have been to get some one interested , it usually is just as easily to lose their interest. A dissatisfied customer usually does more harm to your company's reputation and image than all the good will you get from your happy customers. I have over 20 years of marketing experience having owned 2 printing and promotional product companies, worked for a large Bank and taught marketing at a Canadian University. I have succesfully co-ordinated and implemented many marketing projects, for Fortune 500 companies and mid size comapnies like Canon, Motorola, Solectron, Mcgill University, SR Telecom, Future Electronics,L'Oreal,Hema Quebec, Bosch, Sub Zero, Thermador, Wolfe, Viking, Tommy Hilfiger, Liz Claiborne, Mexx, Aldo, Browns, as well as a host of others. http://www.solutionsink4u.com If you need any help on your next campaign or would like any suggestions you may drop me an email, steve@solutionsink4u.com or visit my site.
MORE RESOURCES:
Marketing - Google News |
|
|
|
RELATED ARTICLES
Modern Marketing With Postcards Postcards may be one of the best kept secrets of modern marketing. They produce even better results now than in the past. Build Relationships Personal marketing makes it easier to sell, by building relationships nurtured on awareness, value and trust. Make your relationships more fruitful by making them personal. The Magic of Keep-in-Touch Marketing Yesterday I received a phone call from an acquaintance that I've met once or twice but haven't seen in over a year. She wanted to let me know that she was referring me to a client of hers who needed help with his Web site copy. 2 Great, Free Techniques to Get Customers to Come to You, Not the Other Way Around Here is a powerful tip on how to substantially increase the traffic to your business weather it's online or bricks & mortar. The best news is that it's totally free! You will get more targeted traffic to your website and more customers through your front door. Simple Marketing Strategies Versus an SEO Line of Attack! Each and every day those of us on the Internet are bombarded with information about Search Engine Optimization and all that goes along with it. For the majority of folks who are promoting a business online, this can often lead to confusion especially when it comes to understanding key words, meta tags and title tags. Stretch Your Marketing Reach One of the most cost effective marketing strategies you can utilize is an online newsletter, also referred to as an E-Zine.You can provide valuable content to your customers and potential customers with an E-Zine. Features vs. Benefits vs. End Results If you've been in the copywriting realm for very long at all, you've heard the phrase "features vs. benefits. Marketing - Like a Game of Chess Have you started thinking about your Valentines Day Promotion yet?It may sound like a strange question on the day before Thanksgiving but it really isn't. When scheduling your promotions it is like a game of chess. Customer Retention with a Personal Touch Personal contact with customers is a crucial element in the success of any new business - and it's one of the most common casualties of growth. As a company grows, the president tends to fade away into his or her office. Marketing Copy - Brand Identity Guru Tips on writing great copy for your marketing efforts.It's just four steps that I call the Writing Path1. For Market Breakthroughs, Put Timing on Your Side In today' s marketplace, the pressure for immediate bottom-line results forces many companies to give knee-jerk reactions to economic fluctuations. While this management style may produce some immediate short-term gains, it is self-sabotaging because it handicaps the development of creative inspiration, which is the cornerstone of long-term marketability. Creating And Maintaining A Mailing List Starting to collect proper information to create a mailing list is not difficult, once you know how to proceed. In this report, uses for mailing lists are briefly described. 10 Ways to Get Your Flyers Noticed An inexpensive way to promote your services is to createvarious flyers and distribute them wherever you go -- pinthem to the bulletin boards at the library, bookstore,handout out at networking events, or playing tennis. Hereare 10 tips on how to get your flyer noticed and remembered. How to Manage Your Marketing Mix Here's the deal: advertisement is not marketing. It's like saying you want to have a garden, but you're only willing to plant the flowers. Helping Your Prospects Overcome "Buying Fears" By Using Testimonials You DO use direct marketing for your small business? right? If so, you're taking advantage of the most cost-effective means of advertising available. (Yes? I'm biased? I admit it!)Let's talk for a minute about how you can make your sales copy and direct marketing more effective. Loan Officer Marketing - How to Target the Right Agents Once there was a loan officer, who marketed his services to some RealtorsŪ. His story went something like this. The Marketing Secret Every Child Knows Little Kids Ask Until They Get What They Want.Mom, Mom, Mom, Mom, can I have an ice cream? Can I, Can I, Can I, Can I? Please, Please, Please, Please. Calling All Carbon-Based Lifeforms Many businesses want to market to all carbon-based life forms. They won't take the time to really understand their audiences from geographic, demographic and psychographic perspectives. Supply And Demand And Marketing According to Dough McCormick, Chariman and CEO of iVillage, Inc, "Technologists focus on supply but they don't understand advertising is focused on demand. Just because we have an available ad doesn't mean we have to sell it. Take It To The Customer In the past, purchasing ad space was the solution to every entrepreneur's marketing challenge. Then it was direct mail, followed by telemarketing.
|
| home | site map |
| © 2006 |
