| |
| |
|
Marketing Information |
|
|
|
Top 7 Ways to Get Your Products in the Hands of Celebrities
Celebrities are the tastemakers that drive brand awareness and usage. Celebrities drive the direction of trends. For example there has been a huge resurgence in the Pabst Blue Ribbon brand. They are the second fastest growing beer in the US and they have not spent a dime on advertising. How did they resurrect this brand without spending a fortune on re-branding efforts? Pabst Blue Ribbon Beer has risen to the top through celebrities using the brand. Rock musician "Kid Rock" was seen wearing a PBR belt buckle and T-shirt and from there it's history. Here are 7 solid ways you can build your brand through celebrity and tastemaker usage without breaking the bank. 1.) Sponsor local or national high profile events. Sometime you can do this on a product donation basis. 2.) Underwrite bands or artists in your market that you believe have a chance to make it big. Sometimes your investment will be as small as printing posters or placing ads for them that always contain your logo. 3.) Create and produce your own signature event and invite the press and local celebrities and tastemakers. Remember, if you give somebody and experience? they will never forget you. 4.) Find out where your local tastemakers are hanging out and get your products there. 5.) Send care packages with your products to local tastemakers, celebrities and news personalities. Make sure your contact information is enclosed. 6.) Create a loyal street team or crew of individuals that can sample your products where tastemakers are hanging out. 7.) Build a relationship with one tastemaker and make them your brand surrogate. With these efforts and good timing your products will be in the hands of tastemakers and from there... it's history. Thom King is the president of Multimediary Entertainment Marketing. Multimediary builds brands through making them part of the entertainment experience. Visit the web site at http://www.multimediary.com.
MORE RESOURCES:
Marketing - Google News |
|
|
|
RELATED ARTICLES
The Top 10 The Top Ten Signs That Your Marketing Message Needs a Facelift Is your marketing plan dull, flat, and downright boring? Is it lacking the zest and appeal which can penetrate the consciousness of your buyers? If so, you may be driving away folks who could easily buy your products or services. If so, these ten signs from The 90 Day Marketing Marathon Blunders from A to Z: B is for Boring will support you in raising your awareness of what drives folks away and tips on how you can create a message which will catch fire in the market place. Building Credibility for Your Business Small companies that rely on business-to-business sales often find it difficult to be seen as credible in the eyes of larger companies. If this is true for you, then this assessment might help you determine where you need to focus your attention in order to build your credibility. These Four Things Will Make Your Direct Marketing Successful Direct marketing is built on four things. The other way to look at it is that when you think direct marketing is not working only one of four things can be wrong. The Newest Marketing Course Certainly the newest earth quaking event in Internet Marketing insider circles is the release of John Reese's New, Traffic Secrets marketing course. I say certainly because I suppose to know what for you as Small marketer is more important. Eight No Cost Ways to Market Your Business Are you trying to promote your business with a tiny marketing budget? Opportunities are plentiful for low or no cost marketing. Here are a few that won't cost you a cent. Provacative Research Works If you want to double your business, then you need to get inside your client's head through proprietary research and provocative results.By conducting proprietary research, you obtain special information that prospective clients can't find elsewhere. How to Manage Your Marketing Mix Here's the deal: advertisement is not marketing. It's like saying you want to have a garden, but you're only willing to plant the flowers. Does Your Marketing Plan Need Changing? Change is good, right? Not always. But when is it bad? Is it a question of good or bad? Sounds philosophical. Beyond Fear And Greed: Emotions That Sell Fear and Greed. The stock-in-trade of sales. Postcard Marketing Done Right Say it with a post card. A well designed, colorful, high impact postcard in the mail box of your prospect is your best ticket to a new customer. The Top 10 Ways to Market your Business or Professional Practice Without Advertising Every business and professional practice MUST be in the public eye. You need customers! Folks need your goods and services -- it's a mutual alliance for mutual benefit! But if potential clients and customers don't know you exist, or can't find you, you will go bankrupt! They won't benefit from your services, and you won't make any money. Increase New Customer Traffic to Your Business One person tells another, who tells another, who tells another and so on. You get the idea. Free Sample Sales Letter: Example of How to Write a Persuasive Business Marketing Letter Here is an example of a business-to-business sales letter mailed to auto dealers by a firm that markets gift cards that replace paper gift certificates. Anything in brackets [like this] did not appear in the letter but simply appears to describe the mechanics of the letterAuthor: Alan Sharpe Target audience: General managers of auto dealerships Mailer: Sharpe AutoCards [a fictional company for the purposes of this sample letter] Purpose: Generate appointments for salespeople[MAILING ENVELOPE] [Is 5 x 9 inches in dimension and has a window, through which appears a portion of a gift card, personalized with the prospect's name. Marketers VS Consumers Predators VS Prey The distance between marketing consultants and the real world can truly be mind boggling. When a marketing consultant tells someone to send out 10,000 postcards in order to get a 3% response rate and that the actual sales will be something less than that . How to Give Your Biz a Boost with a Summer Marketing Makeover Are you on track for hitting all your business goals for the year? A quick check-up of your promotional efforts can reveal "week spots" and help identify what needs tweaking to give your business a healthy boost in the next few months. Here are five key areas to focus on with your mid-year marketing makeover. You're In Charge. Now What? For years now, you have been waiting patiently for that first opportunity to be put in charge of a group and show what you can do. It has finally happened. Questioning the Data of Demographic Off The Shelf Marketing Products I have been working on a direct mail campaign for our team in many areas and we are finding that the yellow page listings and business list CDROMS contain so many closed companies that we are spending too much on the mailings which are opened a little less because of the anthrax scare. Even customized lists are of little value. Alarming Marketing Trend One key discipline of successful direct marketing has been to test marketing communications tactics to continually improve results. There is now an alarming trend according to a recent survey that we conducted among business-to-business marketers who are readers of Sales Lead Report. If You Can't Answer This Question Your Business is Doomed! How do you answer the seemingly easy question, "What do you do?" Do you talk about YOU? Do you talk about your products/services? Do you talk about your industry? Do you explain the process of how your products/services work? If you answered yes to any of these questions you are missing an enormous opportunity.Every time someone asks you "What do you do?" and every time someone reads your marketing materials you have the opportunity to:* Interest potential clients * Increase the potential for referrals * Find out about potential strategic alliances * Create recognition for yourself and your business * Position yourself as an expertStop right now and take the time to discover how to answer the question, "What do you do?" in a profitable way. Packaging Trends You Cannot Overlook (part #1): 1) People are buying in smaller quantities. Our busy lifestyle keeps many people from eating at home on a daily basis.
|
| home | site map |
| © 2006 |
