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You Must Get Going If You Want To Get Growing For many of service-based businesses out there, it's not that you don't know you should be marketing or don't want to get better at it. It's just that you don't. Preventive Marketing Offers Small-Mid Sized Business Owners An Ideal Way To Maximize Their Results As the owner of a creative services boutique - I have realized that at least 9 out of 10 prospects/clients have suffered from one or all of the following (very detrimental) symptoms of trying to grow their businesses:Trouble defining their "BIG PICTURE"Little to no understanding of "evolution focus"Overwhelming feelings of "being stuck", "spinning wheels", "not knowing what to do next"Not enough information about options, alternatives and solutions to common strategiesNot enough knowledge or support to ask the right questions when researching opportunitiesChallenges in differentiating between "good advice" and "bad advice"Difficulty bouncing back from ill advised decisionsExhausting unnecessary dollar amounts for otherwise less expensive projectsNot enough resources to avoid future mistakesUnrealistic expectations about each unique component of the marketing mix and how enlisting one does NOT guarantee another.Somehow along the way the corporate mentality of "delegate everything" has convoluted the fact that small-mid sized businesses don't always have the resources to do this. 10 Effective Ice Breaking Questions Whether you go to a Chamber of Commerce event, a PTA meeting, the racquetball court, the local health club, or practically anywhere else, opportunities to network present themselves constantly. But there are fears which present themselves as well. The Power of Thank You Sometimes we loose site of the small things in life that are incredibly important. As a child growing up in America, most people are taught from a very young age to say Thank You in appreciation of a courtesy extended by someone. Create a Blueprint for Your Success Having a strong foundation enables you to build a thriving, profitable life and business. A simple method to create this foundation is with Discovery, Vision, Planning and Benchmarking, the four cornerstones of your life as well as your business. Take The Test: Does Your Marketing Copy Sell? Your marketing materials must grab your prospect's attention long enough to convince them to investigate further. Assuming you get past this hurdle, your piece's message must next convince the reader to call or buy. Do You Really Know Your Prospect? I'd like to introduce you to someone. I don't actually know his name, but I'm hoping you do. Slogans: Creating and Using Them In Life, Career and Business Information is coming at us from all directions nowadays. This pace requires us to demand that we receive it fast and predigested in order to inch ahead of the game. Mission Statement Impossible Dant dant da da dant dant da da. Dant dant da da dant dant da da. What Does Your Business Card Say About You? - Making A Great First Impression! Interesting article in USA Today that I read this week that I've also read about on Scott Ginsberg's blog. Think about this: What does your business card say about you? If you work in a company that requires you to conform to the corporate standard, obviously you don't have much choice. Client or Customer? There Really Is A Difference Some people use the words "client" and "customer" interchangeably or generically. I'd like you to think a little about these important words because there is a significant difference - one that can have huge impact upon your long-term business. Good Vibes/ Bad Vibes Have you ever walked into a store or business and felt uncomfortable there for no apparent reason? Have you ever walked into a store all happy and left quite frustrated? Have you ever wished your house could feel happier? The process called energetic clearing can make a significant improvement to any location.There are many kinds of energy all around us. Using Business Cards as Invitations Business card size works well for invitations to special events.What do you visualize when you think about invitations? More than likely you are thinking about a wedding or a party. Want To Impress Customers, Win Clients and Influence People? Remember the baseball cards kids traded while chewing their way through kilos of noxious bubblegum, all for about a nickle a pack? No? Then ask your Dad. Are you familiar with the latest digital CD Cardz that look like traditional sports trading cards and play interactive video, triva, bios, stats, music, as well as desktop goodies? No? Then ask your kid. Marketing on a Budget A successful marketing plan doesn't have to include an athletic superstar, prime-time placement, state-of-the-art computer graphics or a massive budget. Being resourceful and smart can be just as effective. 15 Ways to Promote eLearning Programs Pre-note: In this article, teleclass is an example used to illustrate one type of eLearning market. The tips work the same for other eLearning programs, including, but not limited to, teleseminars and ecourses. Make Your Marketing Solve a Problem You may be engaged in a marketing activities that are working against you. Or, at the very least, are making sales more difficult. Marketing with Special Reports. 5 Ways to Develop Content Your Prospects Cant Wait to Read So you've decided to start publishing an e-newsletter, or you'd like to develop a Special Report as an added-value for your customers, or maybe you've even decided to teach a teleclass or a seminar as a way to bring prospects into your business.So now you have to decide what you're going to write or speak about. Network Marketing Is Definitely A Relationship Business Heavily branded websites like amazon.com are household names and carry an implied trust with visitors. Marketing Planning - Preparation and Accountability We all know the saying, "Failing to plan (prepare) is planning (preparing) to fail." I truly believe in this statement and I hope you do as well.
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