| |
| |
|
Marketing Information |
|
|
|
Marketing Information
More Articles from Marketing Information: MORE RESOURCES:
Marketing - Google News |
|
|
|
RELATED ARTICLES
Lead Generation: What Is It worth? Our business environment has changed dramatically. Companies must now be disciplined and market-driven if they want to stay alive. Four Simple Ways to Cut Your Trade Show Marketing Budget in Half Many times when a trade show is planned for there isn't someone who watches the budget and tracks where the money goes. But, if you do want to know where your trade show marketing dollar goes and want to do better, this article is for you. 4 Steps to Successful Offline Event Booths A great way to gain more local sales is to rent a booth at a fair or bizaar. These can be a fun way to spend the day, and if done correctly a profitable one at that. Target Your Share of the 50-Plus Market It's quite apparent that Americans are living longer--- and as people age, they request and require many more products and services than ever before. Now, as aging Boomers (born between 1946 and 1964) are coming of age, the fifty-plus population is over 77 million people and growing enormously all the time. Postcards - Picture Perfect Promotion There is a simple but almost mystical law which governs promotion and marketing and their relationship to the amount of business generated: business will come in to the degree that you get your message out, promote, let people know you are there, advertise, write to people, call people, e-mail people and generally communicate to existing or potential clients.It isn't a fact that registers easily and it almost takes faith to follow this dictum until you have seen it work over and over in all sorts of different businesses and organizations (as I have). How To Get Celebrities To Endorse YOUR Product How would you like celebrities to endorse your product?Perhaps that sounds crazy. Well, here's the info. Direct Mail Response Rates Low? Eliminate These Mistakes Are your direct mail response rates lower than you expect? Check your sales letter or direct mail package against this checklist to uncover the reasons for your poor response.LIST You are mailing to people who are never likely to buy You are not mailing to others in the same business who influence the buying decision Your list is out of date Your names and addresses are not formatted correctly for proper delivery Your list has job titles only, not namesFORMAT You are using the wrong format for your audience (self-mailers to professionals, for example) Your letter and brochure are not complete sales pitches in themselves Your liftnote or buckslip confuses your offer or main selling promiseENVELOPE Your envelope gives too much away, so your prospects throw it away unopened Your mailing envelope looks like junk mail Your package is addressed to "Occupant" and not to a person by nameMESSAGE Your letter lacks a strong, customer-focussed headline The opening line in your letter is not compelling You spell your prospective customer's name incorrectly Your letter lacks specifics about product size, weight, color and other vital details You discuss product features but not customer benefits You talk too much about your company and not enough about your reader You do not create enough desire Your letter lacks urgency You do not offer a guaranteeOFFER You are offering the same thing that your competitors are offering Your offer is not specific Your offer is not exclusive Your offer is not relevant Your offer is not valuable Your offer is not unique Your offer is not usefulCALL TO ACTION You do not ask for the order You ask for the order, but too late in your letter You conclude by saying, "If you have any questions, don't hesitate to contact me" You give too many ways to respond-or not enoughREPLY DEVICE Your reply device is too cluttered You do not tell prospects what to do to buy your product or service Your reply device is not postage-paidTIMING You are mailing at the wrong time of the year Your letter is arriving on the wrong day of the week You are mailing too often, so prospects ignore you You are not mailing often enough, so prospects do not remember youAbout the author Alan Sharpe is a business-to-business direct mail copywriter who helps business owners and marketing managers generate leads, close sales and retain customers using creative direct mail. The Bare-Bones Basics Of Multi-Level Marketing Multi-level marketing is the biggest growth industry in the 1980's. It is the industry that has made corporate giants of Amway, Shaklee, Mary Kay and Herbalife. Making the Intangible Real How do you make the intangible real? How do you take an idea or concept, something that can't be seen or touched, and convey its essence to others, quickly and easily?That challenge faces many of us in this age of information and knowledge marketing. In advertising and other marketing communications, we have to convince prospects to respond to words and ideas. How Much Is Your Popcorn Worth? Powerful Lessons In Marketing & The Psychology Of Selling - Part 3 To read the beginning of this special report, you can read part two here: http://ezinearticles.com/?id=58712Let's continue to discuss the various marketing principles that are involved in "popcorn marketing":2. Most Wanted Response... How To Make It Work "When I walked into the grocery store last Saturday, I was just 'browsing.' But. When You Need More Than Magic To Keep Your Marketing Going It is easy to focus on what remains outstanding and not seewhat you have accomplished or how you have grown over thepast year. Even marketing experts have difficulty nailingdown time to market. How to Discover your Primary Market and Where to Find Them Whether you market online or offline, you already know the shot-gun approach to marketing brings few results. You will sell more products and services when you step back and set up a strategy to reach your targeted market. The 5 Musts of Marketing For most of the small business owners I work with, marketing has become the equivalent of a four-letter word. Inevitably, when I ask the question, "Do you have a marketing plan?" or "What marketing activities do you engage in?" I get the full gamut of responses from the proverbial deer in the headlights stare, to a vociferous, "I hate marketing, it's the least favorite part of my business!"After years of witnessing this reaction, and learning a bit about modern marketing, I'm starting to understand why traditional marketing is perceived and experienced as a necessary evil and avoided like a root canal. The Marketing Plan and the Four P's The Marketing Plan section of the business plan demonstrates how a company will penetrate the market with its products and services. The Marketing Plan should include "the four P's" - Product, Promotions, Price, and Place. How to Brief a Marketing Agency A new client recently emailed us a brief here at Mano Design. It was very brief brief indeed. Funnel Your Way to Marketing Success A funnel is a good way to think of the marketing process. The top is very broad and consists of using mass marketing techniques. Did You Know Your Mind-Set IS Your Problem? How To Save Yourself From The Pits of Marketing Cyber Hell!"Your Mind-Set IS Your Problem!"Did you know that the one major thing that stands between You and Success is Your Mind Set? Yes it is true. Sometimes our "Own Stinkin' Thinkin'" gets in the way of our Success, or our ability to achieve success. 5 Reasons Your Marketing Communication is Falling Flat One of my associates sent me a promotional email she'd received. "I know this marketing communication doesn't work," she told me, "but why doesn't this make me want to buy?" I took a look, and what I saw was familiar and sad. Make Your Mailing a Home Run, Not a Strike Out! You can use great design and copy to get a better response.When you send a mailing to your customers or prospective customers you are counting on making considerably more money in new business than you spend on the mailing, right? It is obvious that if you were not going to profit from the mailing, you wouldn't send it out.
|
| home | site map |
| © 2006 |
